As the wonder industry continues to evolve, consumers are looking for a more holistic, experimental retail experience, expanding their journey by exploring different perspectives, products, and services. The consumers’ quest for good health in the brand new era of wellness includes the convergence of scientific advances in addition to tapping into practices from across the globe.

Still, the rapid growth of the wonder and wellness industry may be overwhelming for a lot of consumers who now include research as a part of the shopping process.

Christopher Novak, a retail industry veteran and latest President and Chief Creative Officer of Rennaï, tells Fairchild Studio this latest consumer journey will only proceed to grow and, ultimately, requires a fresh approach from the industry. With the support of its latest investment partners, Carbonleo and L Catterton Real Estate, Rennaï will open its first flagship retail location in August 2024 at Royalmount, a latest, luxury mixed-use development in Montreal, Canada.

Rennaï, named for the goddess of rebirth and self-expression who encourages the practice of self-care and self-love, is inspired by the Renaissance which carries into the brand’s spirit. With a fastidiously curated number of services and products, Rennaï will make it easy for consumers to recharge and rejuvenate routines by offering one of the best resource for those seeking to improve their well-being. Furthermore, Rennaï will encourage its customers to prioritize themselves as they go about their busy lives by promoting a deeper understanding enabling Rennaï to ultimately change into their trusted source and their chosen destination for contemporary self-care.

Here, Novak speaks to Fairchild Studio about his vision for Rennaï, the corporate’s first location and the longer term of luxury beauty retail.

Fairchild Studio: What was the impetus for the creation of Rennaï?

Christopher Novak: After we got down to develop and define our brand, we paid close attention to how the world of beauty is evolving and recognized two major shifts in our industry.

At first, we checked out the convergence of beauty and wellness which we anticipate will only proceed to merge. However the second trend we identified is the overabundance of digital content surrounding beauty and wellness. With an infinite variety of sources – often contradicting – consumers are either overwhelmed or more confused about their regimes or product selections than ever. 

Rennaï is responding to this by making a holistic experience that brings together the worlds of beauty and self-care, allowing the patron to experience the advantages and pleasures of each. By establishing a balance between inspiration and science, content, and products, Rennaï will help today’s consumer navigate their self-care routine and make the precise selections for his or her individual needs for beauty products, skincare, and wellness services.

Fairchild Studio: What are your goals for the longer term of Rennaï?

C.N.: Our mission is to reimagine your complete beauty retail experience and to be generally known as the ‘self-care retailer of the longer term’.

Unlike traditional beauty retailers, Rennaï will exist in a latest space – between art, science, and nature – becoming our customer’s trusted source through education, curation, and gratification of personalized self-care needs. The practice of self-care is deeply personal, and we’ll strive to make it uncomplicated for people to prioritize themselves by offering a seamless 360 self-care experience that promotes emotional wellness. Our team will stay closely connected to our audience to make sure we’re repeatedly anticipating and meeting their needs and expectations.

Fairchild Studio: As you prepare to open Rennaï, how will it stand other than traditional beauty retailers?

C.N.: With 36,000 square feet to work with, our flagship launch location in Montreal Canada can be an inspiring place to buy, be treated, be educated, and be inspired. Rennaï’s holistic approach to the self-care routine can be encapsulated in a single destination – the final word one-stop-shop promoting an in depth product offering and services that include traditional aesthetics, dermatology, nutrition, fragrance zone and a revitalizing retreat all coexisting in a holistic, sustainable, world-class location. Rennaï addresses the numerous white space that our consumer research has identified and brings together all of the services and products that customers desire into one location.

Imagine visiting one location to buy your favorite products, study advances in skincare, join a friend for tea after which experience a high-tech facial.  While you return home, you’ll be able to discuss with your recommendations and personalized routine in your digital profile and book your next experience. We’re also prioritizing technology with an immersive e-commerce platform and experience which guarantees customers a smooth, synchronized, and uncomplicated experience with every interaction.

Fairchild Studio: To that end, why did you select Montreal Canada as your first retail location?

C.N.: An enormous a part of self-care is the services and products an individual uses, it’s also about how you’re employed, live, and play. Royalmount goes to raise the way in which we go about our every day lives, and supply a latest strategy to experience community. As one in every of North America’s fastest-growing metropolitan areas, Montreal is Canada’s second-largest city, after Toronto, with a culturally diverse and complex population and a key pocket of wealth and a significant tourist destination. Situated in Montreal’s midtown, Rennaï will join 170 stores and 60 restaurants, alongside office space, a hotel, and public green spaces as a part of Royalmount, a One hundred pc-carbon-neutral space that may elevate the way in which people shop, work, live and play.

Fairchild Studio: As you curate the shop’s offerings what are you searching for from brands?

C.N.: Recognizing that today’s advanced consumer expects an elevated shopping experience that goes beyond a product purchase, Rennaï will partner with brands that tell compelling stories and that stand for something meaningful. Our partners will share our values and construct on our ethos whether that be through progressive or unconventional approaches or a shared commitment to creating beauty and self-care accessible to everyone.

We are going to ensure no matter their skin color, body type, or gender identity our customers can find what they’re searching for with our assortment that suits their personalized needs.

Fairchild Studio: What services will consumers experience?

C.N.: Rennaï can be home to probably the most advanced treatments and services within the industry and we’ll partner with leading providers who’re experts of their respective fields. Those services will include traditional aesthetics, dermatology, nutrition, a fragrance zone, and a revitalizing retreat. The stigma around going beyond traditional skincare and cosmetics is continuous to fade and savvy consumers understand that combining products with protocols will offer probably the most optimal results.

Fairchild Studio: What does the longer term hold for Rennaï in the subsequent
five years?

C.N.: Following our 2024 flagship opening, Rennaï will introduce its holistic approach to beauty and self-care services with nine additional locations across North America by 2028, including major cities across america. Beyond our locations, now we have set the bar high for our digital experience and are working with progressive partners who’ve community and well-being at their core.