Converse has a latest leader.

Jared Carver has been named president and chief executive officer of the Nike-owned brand, effective June 1.

Carver’s promotion is a component of a bigger leadership realignment that Nike revealed last week. He succeeds G. Scott Uzzell, who was named vp/general manager for North America of Nike.

Carver was most recently vp and general manager of North America of Converse, its largest countryside, for the past 4 years and was instrumental in driving the brand’s growth from $1.9 billion in fiscal yr 2019 to $2.3 billion in fiscal yr 2022. Prior to his most up-to-date role, Carver also served in quite a lot of roles at Converse, including vp and general manager of world digital direct; vp of strategy and director of strategy and business development for Converse’s European headquarters.

Carver will report back to John Donahoe, president and CEO of Nike Inc.

In keeping with the corporate, Carver is “a lifelong sneaker enthusiast with deep roots within the industry” who “brings an entrepreneurial spirit as Converse continues its efforts to fuel long-term growth, profitability and brand momentum across the marketplace.”

Nike bought the Converse brand in 2003 for $315 million. Over the past few years, it has partnered with dozens of people and types on collaborative products including Rick Owens, Samuel Ross of A-Cold-Wall and Comme des Garçons Play.