With the assistance of Kim Kardashian and Kylie Jenner, Coty Inc. has big plans for its skincare category, which hasn’t at all times been a priority for the wonder giant, in response to chief executive officer Sue Nabi.

“Prior leadership teams weren’t accustomed to skincare,” Nabi told investors at an event Wednesday at Coty’s Monaco skincare R&D and manufacturing facility. “They didn’t have the appropriate tools to evaluate the strength of Coty’s IP in skincare, nor did they’ve the playbook to win on this very competitive category.”

But now, Nabi, a former skincare executive at ultra luxe Orveda, which she cofounded, believes the appropriate team is in place to deal with growing the category. Nabi is so confident in actual fact, that the corporate released recent targets to double its skincare sales, reaching between $500 million to $600 million by fiscal 2025 with much more gains to are available in 2026.

“On the one hand, doubling sales in three years’ time is ambitious and in no way a straightforward feat as we construct out our global infrastructures, reinforce our pipeline of innovations and transform our leading brands,” Nabi added. “Alternatively, $500 million to $600 million in total sales is just a fraction of the annual turnover of a number of the leading global skincare brands showing that we wish to be ambitious, but in addition credible within the targets that we said.”

The Estée Lauder Cos. Inc., for instance, posted nearly $10 billion in skincare sales for its latest fiscal yr.

Coty’s strategy will include taking Skkn by Kim and Kylie Skin, already anchored in North America, into EMEA in the approaching years. Kylie Skin can even be heading to Australia as a part of the plan, but when an investor asked about Asia, Nabi’s response what that region was not a priority for that specific brand.

As an alternative, the plan is to deal with Asia skincare pure players and in addition Lancaster, which is already in Asia and performing well, in response to Nabi.

“We’ve a lot to do with Kylie in the remainder of the world. Kylie is clearly a brand that’s doing great in Anglo-Saxon countries. We recently launched it in Latin America, in Mexico, in Brazil. It’s turn out to be certainly one of the important thing makeup sellers in travel retail, specifically in Europe, in London or in Paris, to take these two examples,” Nabi added. “So, truthfully, we’re 100% focused on using the brands which are powerful within the regions where they’re meaningful.”

Of Kardashian’s pricey Skkn launch earlier this yr, Nabi previously told WWD that it’s performing above expectations and that certainly one of the bestselling products is in actual fact not a product, but the complete line, which retails at $673.

Coty has spent a combined $800 million for a 20 percent stake in Kardashian’s business and a majority ownership position in Kylie Beauty.

Coty also used the chance to announce it was raising it expectations for first-quarter like-for-like sales growth to between 8 and 9 percent, compared with the previous 6 to eight percent goal, on the back of stronger demand for beauty in each prestige and consumer and across Europe, the Americas and global travel retail. This comes despite a backdrop of record high inflation recessionary fears and rising rates of interest.