For Credo Beauty, there’s a latest chief executive officer on the town.

The retailer, one among the leaders of the clean beauty movement, has named Stuart Millar to the highest slot, effective March 15. He most recently served as general manager and president of Aesop.

Millar’s appointment comes after the departure of Dawn Dobras, who previously held the position. His strategy for the business focuses on expansion in all channels as consumer interest in “clean” beauty crescendos.

“The strength of the voice that Credo has is actually, really strong. Credo was very much one among the primary movers within the clean beauty space, and now could be a real voice in the sweetness space,” Millar told WWD. “The buyer base who wants clean and sustainable beauty is growing by the day, and there may be an actual opportunity to talk to a very, really big audience and construct a really, very meaningful business.

“From a business perspective, we are going to grow the retail footprint over the subsequent three to 5 years. But at the identical time, we all know that e-commerce is an enabler for brands and businesses moving forward,” he continued.

Annie Jackson, the retailer’s cofounder, concurred, saying that, “We absolutely still imagine in retail.”

Jackson added that one among the focuses moving forward for the business, which has tracked impressive growth throughout the pandemic, will include “the retail footprint expansion in physical stores, digital growth and of our own brands.”

“Growing a brick-and-mortar retail business is difficult just on a standard day, but in COVID[-19] times, it almost defies the sense of what you’ll be able to actually get completed,” Jackson continued. “What’s inspiring, despite this very tumultuous climate, is our continued exponential growth, and seeing our brand partners grow, create jobs and scale. This can be a story of growing market share in beauty, and that’s fueled by really vital values.”

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