Curve is coming to Miami Beach. The trade show with events in Latest York, Los Angeles, Paris and Montreal partnered with Paraiso Miami Swim Week, a multiplatform activation with fashion shows, experiences and events from June 8 to 11. Curve plans to get its feet wet with a runway presentation on June 10, before introducing a full-blown trade show with Paraiso next 12 months.

“Miami is the gateway to South American markets. Curve has been the suitable time to launch an event there,” said Raphael Camp, chief executive officer of Comexposium U.S. and president of Curve, regarding the Miami foray. “Last 12 months, we successfully launched Curve Montreal, as we saw a void within the marketplace. In 2024, we can be continuing to explore emerging markets and regional opportunities. Miami is our top priority.”

The move also marks Curve’s inaugural fashion show within the U.S. Having produced fashion shows at its Paris event, Camp said they’re expanding to all features of intimate apparel, from textile shows to runway presentations. Miami’s collective show highlights brands which were long-term exhibitors, while geography, including international presence, and a cross section inside categories further factored into the choice process. Anita, Atelier Amour, b.tempt’d by Wacoal, Chantelle, Culture Trees, Dita Von Teese, Elomi, Fantasie, Freya, Leonisa, Mapalé, Simone Pérèle and Wacoal will show a mixture of 100 lingerie, swimwear and athleisure looks.

“There’s a natural synergy between lingerie, activewear and swimwear categories which are shown at Curve. We would like to introduce an extra category of accessories and sweetness products that’s in high demand in Miami in 2024,” said Camp, who’s inviting buyers, retailers and media influencers.