As a climate activist and champion of sustainability and responsible fashion, the designer often called Agnès b. encourages cycling as a mode of transportation.

Her signature company is playing that up through a recent collaboration with the biking-friendly apparel and accessories-maker Café du Cycliste. With production primarily in Europe and a status for using recycled materials, the 14-year-old brand is according to the French designer’s ideology.

All Agnès b. and Café du Cycliste products are made in France or in Europe by suppliers who’ve been partners of the 2 brands for a few years. The designer has one other point of proximity — she has two stores in Nice, France, where Café du Cycliste has its base.

Launching at the top of this month, the gathering for men and ladies will feature outdoor clothing for on a regular basis wear, inspired by the world of cycling. Two zip-front cardigans, a tank top, utility shorts, and unisex t-shirts imprinted with handwritten messages by Agnès will likely be in the combo, in addition to a silk scarf, cycling cap, musette bag and bidon water bottle. For more ambitious cyclists, there may be a technical uniform of road jersey and bib shorts featuring an exclusive color print derived from a photograph taken by Agnès. The image was taken with a Harinezumi onboard a TGV, and relays the notion of speed, consistent with the game of cycling theme.

Retail prices will start at $30 and can top off at $345. There may be an excellent deal of business available, considering the worldwide biking industry was $64.2 billion as of last 12 months.

The gathering will likely be available on the market in Agnès b. boutiques world wide and in Café du Cycliste stores and stockists, in addition to on their respective web sites from May 24.

To generate more French-inspired pedal power, a bike-ride picnic style event is within the works for the launch on the designer’s SoHo store in Manhattan. Guests will take pleasure in baguette sandwiches and the La Raoul Agnès b. bière blonde. Other events are planned abroad, starting with a Paris one on May 24. Experienced cyclists, including the founding father of Café du Cycliste, will participate in a motorbike ride across the River Seine before heading to a cocktail party with drinks and delicacies from Nice on the agnès b. flagship in Paris.

On the next day in London, the debut of the collection and the opening of a Café du Cycliste pop-up shop will likely be celebrated with a cycle ride from Via Atelier in Kings Cross to the Agnès b. flagship in Covent Garden. The ride will likely be hosted by a French architect, who lives in London, Christophe Egret. Cyclists will stop by a number of interesting architectural and food places en route. Via Atelier will even be showcasing the collaboration. There will likely be fish and chips, Paris-Brest desserts and a Pimm’s cycle cart serving up libations.