The Dallas Market Center is expanding its reach.

For its upcoming men’s show, slated for July 29-31, the trade show will collaborate with each the PGA and the Italian Trade Agency.

The take care of PGA Golf Exhibitions, which can hold its Buying & Education Summit July 31-Aug. 2 on the Omni PGA Frisco Resort and PGA Frisco, the brand new home of the PGA of America, allows registrants of either event to go to each shows. The Dallas show will promote the collaboration with an activation at its event.

Up to now, the PGA had aligned with MAGIC and shown on the August edition, however it didn’t return there after the pandemic shutdown.

The PGA show will host greater than 120 top and emerging golf apparel, accessories and lifestyle products within the hotel’s ballrooms. There may even be equipment and technology testing, a fashion show and academic sessions.

The Dallas Men’s Show can be held on the Dallas Market Center and can feature greater than 700 classic and contemporary apparel, accessories and footwear brands. The summer edition is anticipated to be the biggest within the show’s history and can include the addition of a pavilion of 25 Italian brands that may exhibit on the show. The ITA also brings a contingent of brands to the Chicago Collective men’s shows, which can be held Aug. 6-8 this yr. It also plans to indicate on the Cabana show in Miami in addition to Coterie in Latest York City this summer.

Brands showing at each Dallas and the PGA shows this time will include 7 Diamonds, Criquet Shirts, Faherty Brand, Flag & Anthem, Johnston & Murphy, Mizzen + Fundamental, Onward Reserve, and Smathers & Branson.