LONDON — Daniel Fletcher is seeking to take his brand Daniel W. Fletcher in a more luxury direction with a collaboration with Huntsman, the 174-year-old British tailor on Savile Row best known for dressing all of the characters within the “Kingsman” movie franchise.

Revealing off-schedule on the Royal Academy of Arts on the primary day of the London Fashion Week June edition as a part of Fletcher’s fall 2023 collection, nine bespoke looks Fletcher codesigned with Campbell Carey, creative director at Huntsman, will probably be revealed.

These pieces, which include five formal tailoring looks adapted with Fletcher’s signature slightly-more-elongated and narrow waistline with broader shoulders, in addition to 4 women’s evening options, will probably be immediately available for fitting and orders at Huntsman, with prices ranging from 6,300 kilos.

A more ready-to-wear-focused 12-piece capsule, inspired by archives of each brands, will probably be available later across Fletcher’s own distribution network in the autumn along with the arrival of his most important line. It features oversized shirts, wide-leg trousers and A-line jackets.

“My brand is all about reimagining British heritage, so this partnership with Huntsman made total sense. Taking what we all know as traditional ‘menswear’ and offering a recent tackle it, one which shouldn’t be sure by rules of dressing, gender or the expected,” said Fletcher, who also serves as creative director of Fiorucci.

While it’s not unusual for Huntsman to cross-pollinate — it worked with Balenciaga on men’s tailoring for its first couture collection in recent many years, Jo Malone on limited-edition men’s colognes and a women-focused capsule with Susan Bender Whitfield — this marks the primary time Huntsman is working with an emerging designer.

“We worked with Balenciaga in lockdown, which was a bit tricky because travel restrictions meant that we couldn’t actually fit anything on the models for the catwalk,” Carey said. “This collection is different because Fletcher himself approached us, and we went to see his spring 2023 collection to get a sense of the brand. I feel there may be a terrific synergy between the 2 brands, especially with the entire not wanting to waste any fabric ideal.”

To attain the specified silhouettes, the 2 worked closely and got here up with certain cuts with special constructions on the within.

“Fletcher has an actual eye for cuts. While you check with others about shape construction on the within, they simply glaze over because they don’t know anything about it. Whereas he studied at Central Saint Martins and has a terrific hands-on technical approach. In my role as creative director, to have the option to talk to him in the identical language with no time wasted and go straight to the necessary stuff has been a terrific experience,” Carey added.

Fletcher added that it’s been “an actual honor” to work with and learn from the cutters and tailors of Huntsman and Savile Row during this six-month process.

“I wanted to indicate the perfect of what we do here within the U.K. and the craft behind creating these collections, while also giving my spin on it and respiratory something of a latest life into this traditional process and heritage of British fashion. Undoubtedly, this experience will inform my future designs for the remaining of my profession,” he said.

Given Fletcher’s Netflix fame for being a runner-up in the truth show “Next in Fashion,” Carey can be confident that this collaboration can open doors to a much younger and different demographic for Huntsman.

“Today’s guys and girls wouldn’t necessarily walk up Savile Row and search for us, but he can put us on the map, identical to the Kingsman trilogy,” Carey said.