Dany Garcia is the quintessential multitasker.

She’s a movie producer, knowledgeable bodybuilder, co-owner of the XFL football league and her Garcia Cos. business also owns a variety of consumer products, including Teremana tequila and Zoa energy drink.

Two years ago, she took the plunge into fashion, launching GSTQ, an inclusively sized women’s collection, heavy on dresses, that’s being sold on her website and will probably be added to nordstrom.com later this month. Now Garcia is expanding the GSTQ franchise into menswear.

“The strategy of starting with women was very clear from the start,” she said. It centered around “taking good care of my sisters, holding women up and supporting them” by providing them with clothing, which is “one of the intimate relationships you may have with the patron.”

But while GSTQ, which stands for God Save the Queen, a longtime anthem for the entrepreneur, can have began with women, Garcia has at all times felt a kinship with men.

“Nearly all of my life, after college, has been guiding men, and guiding men’s careers,” said Garcia, who manages her ex-husband Dwayne “The Rock” Johnson and is a partner with him in a variety of businesses, including his Project Rock athletic and training line with Under Armour.

Although GSTQ menswear was inspired by athletes, it isn’t athleticwear. The assortment is meant to tick all of the boxes for guys and may take them from the office to a restaurant. The offer includes suits; flat-front pants with silicone waistbands; joggers without elasticized bottoms; polo shirts with zip closures; color-blocked T-shirts in organic cotton; tracksuits; quarter-zip hoodies with kangaroo pockets; merino wool sweaters handknit in Uruguay, and outerwear, including reversible nylon jackets, a quilted bomber in a herringbone pattern, an anorak with a raglan back and a limited-edition down-filled oversize puffer vest.

The road, which is designed by former Ralph Lauren executive Anna Tobler, who also designs the ladies’s, is centered around comfort — nearly the entire pieces stretch and there are a lot of bells and whistles, corresponding to myriad pockets during which to store things, stowaway hoods and sealed seams. The suit jackets and the outerwear have interior backpack straps in order that they might be taken off and carried.

Garcia likened the gathering to the XFL, which she said “creates an environment where my athletes can shine. GSTQ men’s is the manifestation of those self same efforts in apparel: the stretch, understanding the necessity for them to remain cool, the small print — clothing that was defined and created from the guts.”

The gathering was inspired and motivated by Johnson in addition to her current husband, Dave Rienzi, also a bodybuilder and skilled fitness coach.

Garcia said she sees “lots of white space” in fashion, particularly menswear, and believes now’s the appropriate time to enter the market and offer a fresh alternative. The goal customer is someone who’s busy and juggling a lot of tasks but still desires to “feel polished and luxuriate in clothing that claims, not only is that this great to wear, nevertheless it’s great to be seen in. The entertainer and producer in me desires to create things that look good.”

This is comparable to the ladies’s line, which Garcia said has exceeded its sales plan since launching two years ago. “But it surely’s still very, very young.”

She expects the suits, that are offered in eye-popping colours corresponding to orange and red, in addition to the joggers, hoodies and quarter-zips to be amongst the most well-liked items in the boys’s line at launch.

GSTQ men’s opens at $98 for T-shirts with pants retailing for $198 to $248, blazers for $448, an anorak for $598 and the puffy vest for $798. Orders might be placed starting Monday and the road will officially launch on Aug. 15.

Asked what her goals are for GSTQ, Garcia said she’d ultimately wish to have a brick-and-mortar presence, expand into childrenswear and sell internationally. “This line isn’t about global domination, but I might like it to be an important brand due to the thought we put behind the design.”