Derek Lam 10 Crosby will open its first store in East Hampton, Recent York, on Friday at 20 Newton Lane.

The brand new location is a component of the continuing expansion strategy for the ladies’s brand, which has seen greater than 90 percent growth since 2021. Public Clothing Co. acquired the brand in 2020.

The year-round boutique by architect Toshihiro Oki features warm colours and textures meant to mix the open skies of the world with the urban refinement of the brand’s signature aesthetic. The inside includes a specialty denim bar with artisanal styles.

The 1,000-square-foot store can have in-person activations and shopping events to appeal to its intergenerational clientele.

“We’re excited for the opening of our first store within the Village of East Hampton, known for its appreciation of luxury and refinement,” said Dan Shamdasani, chief executive officer of Derek Lam 10 Crosby and founding father of Public Clothing. “Growing Derek Lam’s 10 Crosby’s presence amongst other high-end retailers will provide our customers with an unparalleled shopping experience that reflects our commitment to quality, craftsmanship and innovation.”

Over the subsequent few months, Derek Lam 10 Crosby will reveal latest store locations, with plans to open in upscale shopping districts and premier retail spaces tailored to their local communities. Locations being considered are South Florida and Miami, Recent York, and Los Angeles.