Dickies is able to tip one back.

The workwear brand is partnering with Jameson, the Irish whiskey brand, on a latest apparel and accessories collection. Called Crafted Together, the road will include signature Dickies pieces equivalent to the Eisenhower jacket, in addition to overalls, beanies and caps. A latest graphic, which pays homage to the unique Jameson “Barrelman” icon, utilized by the brand for the reason that 1700s, is on select Ts and hoodies.

Dickies has partnered prior to now with brands equivalent to Gucci and Ford, and Sarah Crockett, chief marketing officer for Dickies, said the most recent partnership made sense because each are heritage brands.

“We’re at all times in search of partners that reinforce who we’re as a brand, or offer unique interpretations of our DNA,” she said. “As a legacy workwear brand, we serve a wide selection of consumers from agriculturalists to skaters to on a regular basis streetwear stylists; but it surely all starts on the core of who we’re, and that’s a 101-years young workwear brand. Our variety within the brands we partner with help us to see the world of Dickies through latest eyes while engaging with our consumers and potentially reaching latest ones along the best way.”

She said that each Dickies and Jameson are known for his or her “longstanding craftsmanship,” so it “felt like a natural fit.”

“Jameson Irish Whiskey was founded in 1780 when workwear was the uniform of the working community, often seen within the local pub after a tough day’s work,” said Brendan Buckley, global marketing director for Jameson. “Meanwhile, Dickies began its life in 1922 as a high quality and revered workwear brand. Craft and kinship underpin each brands and we’re delighted to bring that shared ethos to life through the Jameson and Dickies Crafted Together collection.”

The gathering is priced at $20 to $80 and can launch Wednesday. It should be sold in 26 markets globally including the U.S., U.K. and Canada.

A campaign to publicize the gathering was shot on the Midleton Distillery in Cork, Ireland, by Dublin-born, Brooklyn-based photographer, Wealthy Gilligan. As well as, pop-up shops for those 21 and over will open in Latest York City and London where visitors might be offered samples of Jameson cocktails while browsing the gathering. The Latest York shop is at 9 West 8^th Street while the London pop-up is on the Dickies store on Carnaby Street. Each might be open through Friday. The gathering can be available to buy online.