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6 Oct

Digital Enablers FiloBlu, Diana Corp. Join Forces

Digital Enablers FiloBlu, Diana Corp. Join Forces

MILAN — In a rapidly evolving digital scenario for the style and consumer goods industries, as worldwide e-commerce revenues are expected to hit 3.8 trillion euros in 2023, Italy-based digital and e-commerce enablers FiloBlu and Diana Corp. are linking under the Celeste name.

A multipurpose digital service provider geared toward helping corporations scale their capabilities, from e-commerce and marketing to logistics and communications, Celeste dubs itself as an “Italian hub dedicated to digital business.”

The 2 founding entities, which remain financially independent, are expected to generate combined revenues of 150 million euros in 2023, up 35 percent in comparison with last 12 months.

“Today we’re facing changes across several facets in e-commerce,” said Alberto Arcolin, chief executive officer of Diana Corp. and FiloBlu. “Simply to name one, product segmentation is being overcome by AI. That’s why within the group we’re enabling AI tools in order that, for instance, after buying a handbag, marketing efforts are channeled towards offering that consumer a pair of shoes or a jacket to go together with that bag, fairly than one other handbag,” he explained.

The manager also pointed to digital growth permeating adjoining functions, including, for instance, communication and logistics requiring tech corporations to evolve and change into ecosystems with several capabilities.

“Celeste was born to assemble different expertise across functions and leverage the business potential of the digital medium,” said Stefano Mocellini, who cofounded Diana Corp. in 2007 alongside Margherita Silvestri.

“Web sites have change into commodities and to leverage their business potential you may have to reinforce their aesthetics and features, including marketplace functions and smart and revolutionary tools,” Arcolin said.

“Today the primary and most significant flagship store is the e-commerce site,” he added. “Fairly often, latest gen consumers take a look at online a product they like and maybe have seen at a physical shop before eventually making a purchase order.”

The pair explained that Celeste, which operates outposts in Italy, the U.K., China and the U.S., supports greater than 200 clients overall, which include luxury fashion and wonder labels, in addition to premium consumer goods brands. These include Acqua di Parma, Bikkembergs, Pinko, Sergio Rossi, Santoni, Diesel, Sease, Pasquale Bruni, Bionike and Collistar, to call just a few.

Celeste recently struck a cope with the London-based Tomorrow fashion business accelerator to administer its house brands’ digital operations and is plotting a full-fledged relaunch of the e-commerce site for Milan-based multibrand retailer Antonia.

Each client can purchase into Celeste’s digital package — which entails marketing, tech infrastructures, website design, communications, logistics and marketplace management — or simply into a few of its services.

Asked about it, Arcolin ruled out merging the 2 founding corporations. Quite the opposite, Celeste is actively looking to amass around 4 other digital firms energetic in similar spaces, one among which is more likely to be revealed by the tip of the 12 months.

Alberto Arcolin, CEO of FiloBlu and Diana Corp., and Stefano Mocellini, cofounder of Diana Corp.

Courtesy of Celeste

The FiloBlu consultancy and business accelerator was established by Christian Nucibella in 2009 to assist corporations leverage digital and high-tech solutions across business functions. In 2021 private equity firm Gradiente SGR acquired a 67 percent stake in the corporate.

Before joining forces and giving birth to Celeste, Diana Corp. was a self-financed enterprise, which last 12 months registered a 46 percent uptick in sales in comparison with 2021.

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