For once, TikTok has been influenced: A prevalent makeup style on Douyin, the Chinese version of the video-sharing app, has migrated to TikTok — and exploded in popularity.

Dubbed “Douyin makeup,” the Chinese makeup style shares similarities with the “that girl” and “cold girl makeup” aesthetics which have recently cycled out and in of prominence, emphasizing a glowing complexion and rosy lips and cheeks.

“It shows this iteration of 1 trend form of mixing into the following, but being boosted by recent things — Douyin makeup has more of a subtle, embellished look than we’ve seen prior to now, allowing people to bring sparkly touches to places apart from their highlight, just like the lower lash line,” said Addison Cain, beauty strategy and innovation manager at Spate. Videos tagged #DouyinMakeup on TikTok have collectively reached greater than 1.6 billion views.

Onion shampoo, too, is gaining traction as a way of probably promoting hair health and growth. “We’ve seen consumers be very open to trying these lively botanicals of their hair products, in a way that perhaps they’re not in other categories,” said Cain, noting that searches for rosemary oil, for instance, proceed to grow month-over-month, long after the ingredient’s initial boom through the pandemic.

The highest beauty trends by YoY growth in U.S. Google searches, per Spate.