Getty Images for Poppi

Elsa Hosk stepped out on Friday night to attend Poppi’s Beach Bash in Montauk, Recent York. Channeling the prebiotic soda company’s colourful cans, Hosk donned a ruffled floral georgette minidress by The Attico. The Swedish model added a pair of neon pink mule sandals, also from the Italian brand, in addition to a white woven handbag by Bottega Veneta.

On the event, Hosk posed with Poppi founder Allison Ellsworth. Influencers including Chantel Jeffries and Kelsey Calemine, in addition to singer Olivia O’Brien were also in attendance on the seaside party, which featured a cocktail bar and Instagrammable photo activations.

“I really like soda but I really like [Poppi] more,” Hosk wrote in an Instagram post following the event.

Hosk has kept busy along with her clothing line, Helsa, previously couple of months, introducing two latest drops just in time for summer. The model debuted her eveningwear capsule, Helsa Atelier, in addition to a set of seasonal staples, titled High Summer, at Cannes Film Festival in May. Each can be found to buy now on Revolve and Fwrd.

Hosk launched her company in 2022. Its name, Helsa, is a play on the Swedish word for health (hälsa).

“Helsa is my love letter to Scandinavia, where I grew up,” Hosk told WWD last yr. “It’s a tribute to female empowerment and sweetness in addition to an ode to nature. In Sweden, I used to be surrounded by individuals who were all feminists. We spent most of our time outdoors, having fun with the sweetness and the simplicity of nature. This fashion of life is at the center of Helsa and it’s what I’ve taken with me wherever I’ve traveled and lived.”

“We’ve had the pleasure of working with Elsa for years and have witnessed her evolution from a supermodel and influencer to a designer and inventive director,” said Raissa Gerona, chief brand officer at Revolve, in the identical report.