Beauty enthusiasts will soon have the opportunity to Uber Eats their favorite candles and skincare to their homes.

As a part of a deal between Uber and The Estée Lauder Cos. Inc., Jo Malone London and Origins will arrange shop on the Uber Eats and Postmates apps this weekend, allowing customers to buy products from greater than 60 stores within the U.S.

The partnership is a possibility for Lauder — which recently reported a 16 percent sales growth — to profit from Uber’s delivery business, which has grown 150 percent year-over-year, in keeping with Uber. In turn, Uber is seeking to expand its categories to incorporate alcohol, groceries, convenience and, in fact, beauty.

“The past yr [has] accelerated this notion of the ‘get anything’ portion of [Uber’s] business,” said Julie Kim, global head of membership at Uber. “It’s not only food. As consumer behavior has been shifting, the expectation of on-demand services has evolved, and consumer expectations have been growing. Having a partnership like Estée Lauder, which is the primary of its kind within the Uber Eats app, makes loads of natural sense.”

In an announcement, Pamela Cholankeril, vp, omnichannel, on the Estée Lauder Cos., said the partnership “delivers on our customer’s desire for convenience, speed and high-touch service” and acts complementary to Lauder’s “deal with omnichannel offerings.”

Lauder’s partnership with Uber follows the same model first executed by MAC Cosmetics and Postmates. In October, MAC rolled out same-day delivery via Postmates on MAC’s website online. That partnership launched only a month before Uber acquired Postmates for $2.65 billion, as reported.

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