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23 Feb

Estée Lauder Taps Shuting Qiu For Floral-Inspired Collaboration

Estée Lauder Cos. has unveiled a limited-edition makeup collection with Chinese dressmaker Shuting Qiu that features Qiu’s signature vibrant floral motifs alongside other traditional Chinese elements.

The four-piece collection highlights Qiu’s “modern romantic” aesthetic, expressed through vibrant florals that clash with linear prints in shiny colours.

Estée Lauder said the gathering, which was inspired by classic Chinese art — be it a poem, a brocade pattern, or classic silk designs — is ultimately a celebration of “the duality of the Chinese woman.”

“The gathering referenced traditional Chinese tapestry combined with my very own design language to bring out the characteristics of the Shuting Qiu woman, who’s daring yet soft, powerful yet romantic, strong yet cheerful,” said Qiu.

“I had a whole lot of creative freedom working on this collaboration,” said Qiu. “A few of my designs were realized in 3D — including the lipsticks with debossed flowers and real embroidery on the attention shadow palette packaging — which could be very intricate.”

The nice and cozy pumpkin shade featured within the capsule.

Courtesy

The capsule is made up of 4 products: a 450 renminbi, or $62, cushion; a 480 renminbi, or $66, 10-shade eye shadow palette, and two 320 renminbi, or $44, matte lipsticks, considered one of which is a latest shade co-created with Qiu.

Two years within the making, the gathering was developed with Asian skin tones in mind. Other than the attention shadow palette, which offers subtle to daring shades which might be “universally flattering,” the lipsticks feature a preferred red bean shade and a more daring shade of warm pumpkin that was designed to enhance the Asian complexion, in line with Estée Lauder.

The gathering launched Monday in mainland China and can roll out in other countries leading as much as International Women’s Day on March 8.

The collaboration is the second time the worldwide beauty giant has collaborated with a Chinese dressmaker. Last April the corporate launched a collaboration with Feng Chen Wang, a Chinese menswear designer. The limited-edition collection was inspired by Feng’s hometown and featured her signature motifs, reminiscent of the bamboo and the phoenix.

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