Donni Davy is bringing her makeup expertise to Boxycharm.

The “Euphoria” makeup department head and cofounder of Half Magic Beauty is joining beauty subscription service Boxycharm as the corporate’s first chief makeup artist. Davy will probably be working with Boxycharm to create give tutorials and share recommendations on tips on how to use the products in each Boxycharm mailer, including products from her own makeup brand. 

“Boxycharm wanted to actually bring me in to place my very own spin on things so I can teach suggestions and tricks on tips on how to use the products which are in those boxes and type of do it my way or offer my perspective on them,” Davy said. “I’m definitely excited to place my very own spin on that and form of get into the looks and giving recommendations on a number of the looks which are my signature looks that I’m known for.” 

Davy, who won an Emmy for her work on “Euphoria,” is thought for her signature graphic and colourful makeup looks, which she also infused in her own Half Magic Beauty line that she launched earlier this 12 months. With Boxycharm, she’s offering tutorials on tips on how to create an array of makeup looks, starting from easy to daring. Davy’s tutorials will probably be found on the Boxycharm and Half Magic Beauty social media accounts.

Along with Boxycharm’s regular monthly mailers, the subscription service is offering a Half Magic Beauty bundle in September, which offers a five-piece set from Davy’s brand that’s valued at $88. 

“We now have a extremely fun recent modern tackle a graphic eyeliner look and definitely a rhinestone look that’s connected to a Half Magic demo,” she said about her tutorials. “We’re also doing a little easier, quick beauty stuff, too, like something I’ve been attempting to bring back it tight-lining your eyes and the way that makes your eyes larger, not smaller, so it’s type of doing a little extravagant tutorials and a few realistic, grounded ones to do on the each day.” 

Davy also explained that while she’s not recreating any specific “Euphoria” beauty looks, customers can find tutorials for similar graphic looks from her partnership with Boxycharm.

“‘Euphoria’ looks are so a part of just like the visual makeup language that I speak, so I believe every time I do a makeup look, it will possibly be traced back to the center and soul that’s ‘Euphoria’ makeup,” she explained. “But definitely there are some looks that seem like they might be on the show needless to say.” 

Through the partnership, Davy hopes that her tutorials and suggestions will make makeup application and creating graphic beauty looks easier for purchasers.

“My biggest hope is that folks can hop in and do those looks and feel possibly more comfortable about it or more inspired and show it’s actually easy and there aren’t as many rules as people thought there have been,” she said. “It could possibly encourage people to leap in and take a look at things that’s out of their comfort zone and possibly they will feel empowered after.” 

While it’s only been a couple of months since Davy launched Half Magic Beauty, she’s quickly grown the brand with multiple product launches and partnerships. She explained she has plans to proceed growing the brand with more products set to launch this 12 months and next. 

“The timeline is basically difficult and there’s never a chill day,” Davy explained. “There’s at all times deadlines and shifting dates and you think that every part can are available on time after which you will have to type of reorganize every part to work with these challenges. So, it’s a whole lot of troubleshooting, which I actually love. I believe one in every of my skills is creative problem solving. I do this so much on set and I believe that’s one in every of my jobs as a department head and as a creative director.”