From organic pre-rolled joints and flavored water infused with CBG to tinctures, body butter, infused capsules, elixirs, skincare, and oils, products featuring CBG have been steadily rising, while wellness, pro-cannabis, and CBD brands on social media have been bringing latest cannabinoids like CBG to wider consideration.

So, what’s CBG? The lesser known ingredient is definitely the mother of all cannabinoids and the constructing block for THC and CBD. Studies on CBG – which is brief for cannabigerol – are still of their early stages, however the science leads us to consider that it may help heal the body and soothe the soul. Mallory Huron, a beauty and wellness strategist at trend forecaster Fashion Snoops, explains that its rising popularity stems from already-established CBD brands seeking to diversify their offerings, and in addition from latest brands entering the space seeking to set themselves aside from the remaining of the market.

“There are 113 known cannabinoids within the cannabis plant, probably the most famous of which is THC, which gets you high, followed by CBD, which chills you out, but without CBG, you wouldn’t have either – or any of the others, for that matter,” say Ben Starmer and Joshua Katz, the co-founders of Dad Grass, an LA-based company that sells legal, pre-rolled joints containing lower than 0.3 per cent THC. “CBG is the constructing block that enables all other cannabinoids (equivalent to THC and CBD) to develop. That’s why scientists call it the ‘mother cannabinoid’, and, after all, why we call our CBG joints Mom Grass.”

CBG is just one other cannabinoid like CBD. In response to Huron, it’s non-psychoactive and never mind altering, but, like many cannabinoids, it comprises unique properties that make it a helpful energetic ingredient for beauty and wellness applications. “CBG originates from the hemp/cannabis family of plants, and requires more precise extraction than CBD, making it a rarer cannabinoid,” she tells Dazed.

Expanding on the differences between the 2, Huron adds: “CBD and CBG each have powerful soothing properties, but how they specifically do that results in numerous advantages. CBD focuses on boosting and regulating the naturally-occuring endocannabinoid compounds inside our bodies, while CBG works on the endocannabinoid receptors themselves.” Each of those actions ultimately support mental soothing, pain relief, sleep support, and more, but they go about it in contrasting ways.

These two cannabinoids will be regarded as closely related but distinct relations. “While there are similarities, each CBD and CBG have similar calming and relaxing effects, but we discover that our Mom Grass (CBG) joints have a grounding and focusing effect – plus a pleasant little body buzz – while our Dad Grass (CBD) joints bring on a more deep and total rest,” explain Starmer and Katz. “We prefer to think that Mom Grass is great for tuning in and Dad Grass is great for tuning out.”

“We prefer to think that (CBG) is great for tuning in and (CBD) is great for tuning out” – Ben Starmer and Joshua Katz, Dad Grass

“Though we’re just beginning to find out about and feel the consequences of CBG, what we’ve experienced to this point is exciting and provoking,” the pair continues. “Plus, we all know from research on THC and CBD that these cannabinoids often work higher together due to entourage effect, so bringing quality CBG to the table just means our experience will likely be richer and more nuanced.”

In response to Melany Dobson, the chief product officer at agricultural, manufacturing, and marketing company Hudson Hemp, the pharmacological effects of CBG described within the scientific literature include: anti-fungal, anti-insect, and anti inflammatory activity; neuroprotective activity; stimulation of appetite and enhancement of the death strategy of cancer cells. There has not yet been much research into the consequences of the compound; nonetheless, from the research there may be, there have been various positive findings.

Up to now experts consider there aren’t any health or skincare concerns to talk of with CBG, unless you’re sensitive to cannabinoids normally. A number of the primary wellness advantages are pain relief, emotional soothing, and sleep support, in addition to the topical advantages of inflammation reduction, skin hydration, and antibacterial properties. “Specifically, CBG is an intriguing prospect for pimples care, as – along with reducing inflammation, soothing topical pain, and inhibiting bacterial growth – CBG has also shown promise as an antimicrobial compound, which makes it a super energetic for treating pimples,” Huron says. CBG has most of the same advantages of CBD, but because it really works in a rather different way chemically, it implies that it might be helpful for consumers who’ve tried CBD without success. In the event you’ve tried CBD for pain or every day balance but haven’t noticed any significant advantages, it is advisable to try a product that features CBG together with CBD.

Discussing what makes CBG so appealing, Huron tells Dazed: “First, I believe there’s a novelty aspect here – after so a few years of CBD taking on the sweetness and wellness sphere, it feels fresh and interesting to have a latest option. Next, the concept of CBG offering different advantages could also be intriguing to consumers who’re already accustomed to CBD, and wish to explore what other cannabinoids need to offer.”

In relation to examples, Fashion Snoops has been loving terra/form’s line of high-quality CBD-based skincare and wellness solutions. The brand adds CBG to several of its product options, including its body range which helps to appease, hydrate, and restore the skin. As well as, terra/form also utilises CBG in its pain-relieving muscle roll ons, which mix the potent pain-fighting powers of CBD and CBD, together with cooling menthol, for the last word post-workout relief. As for internal CBG supplements, Fashion Snoops says it loves what High Falls Hemp is doing, not only with CBG but in addition other emerging cannabinoids like CBN. The corporate’s line of tinctures combines CBD with cannabinoids like CBG or CBN to realize different desired results, like muscle soothing, sleep support, and more. 

Brands like Caring Sunshine, Murdoch’s, and Everest also offer combination blends that highlight CBG in tinctures and topicals – but with regards to smokable CBG, Starmer and Katz say Mom Grass is certainly one of the biggest names in the game. “Although not the primary to supply smokable hemp products wealthy in CBG, we’re aiming to guide the charge by helping to coach consumers and mainstream media publications on a national scale to the huge advantages of the cannabinoid – while also providing probably the most quality, smooth-smoking product to enjoy.”

“Along with reducing inflammation, soothing topical pain, and inhibiting bacterial growth, CBG has also shown promise as an antimicrobial compound, which makes it a super energetic for treating pimples” – Mallory Huron, Fashion Snoops

They proceed: “We’ve farmers to thank for bringing CBG goodness into our life. Although CBG was discovered a protracted time ago, it’s the amazing hemp farmers who’ve only recently discovered how you can cultivate hemp in a way that brings beautiful, high-CBG flowers to the people.”

Consumers are all the time in search of the following evolution of huge trends. As we’ve seen CBD explode in popularity and proliferate every aspect of beauty and wellness, it’s natural that shoppers are looking forward to any newness on this area. “We’re going to see CBG enter the spaces which were dominated by CBD for thus long, each when it comes to topical skin, hair, and body care products, but in addition in wellness tinctures, ingestible supplements, and more,” Huron says. “We expect to see CBD brands adding in latest cannabinoids like CBG and even CBN to maximise and compliment the advantages of CBD.”

On a bigger scale, Huron adds, it’s clear that customers are continuing to turn into more comfortable experimenting with previously taboo substances: now that they’ve turn into accustomed to CBD and the concept of cannabinoids, they’re more open to branching out and exploring all that hemp and CBD need to offer. “We’re even seeing products with THC – the psychoactive compound inside cannabis – being introduced, which is a testament to how far this category has come.” To start with, brands needed to work additional time to clarify and educate customers that CBD products didn’t include THC, but not only are consumers in search of different compounds like CBG, but they’re even actively in search of out THC advantages.