LONDON — The Alexander McQueen brand is branching out.
The British fashion home is adding a candle collection to sit down alongside its ready-to-wear, accessories and fragrances. It’s a natural and infrequently first step for any brand testing the waters to enter the homeware arena.
The candle collection is made up of three scents — Ghost Flower, Pagan Rose and Savage Bloom — taking inspiration from juxtapositioned ideas comparable to “light and darkness, innovation and tradition and strength and fragility,” in line with the brand.
Each candle was envisioned by a distinct perfumer, where they were tasked with interpreting the McQueen codes right into a scent, with slight nods to the brand’s runway collections, where storytelling is at its heart.
The candles take after an egg shape are are in a container constructed from black lacquered glass with three different lids in silver metal, antique dark metal and antique gold presented in a recyclable wood crate.
All of the candles are constructed from a mixture of black mineral waxes and rapeseed wax for a cleaner burn. They’re priced at 295 kilos each.
The Alexander McQueen candles.
Saffron, tuberose and oud are the notes included in Savage Bloom; fresh freesia and peony with earthy patchouli are featured in Ghost Flower, and wild rose, cognac and peat moss are in Pagan Rose.
The candles might be available in select McQueen stores and online at alexandermcqueen.com.
May was a sturdy month for the Kering-owned brand, which dressed Beyoncé for the opening of the “Renaissance World Tour” on May 10 in Stockholm. The mega star wore a heavily silver beaded jumpsuit. Meanwhile, Catherine, Princess of Wales, wore a McQueen dress for the coronation of King Charles III on May 6. Kate Middleton was wearing an extended white gown with embroidered flowers symbolizing the 4 countries that make up Great Britain. She also wore the ceremonial dress uniform of the Welsh Guards.
For the coronation of King Charles III and Queen Camilla, the newly crowned Princess of Wales arrived in an Alexander McQueen dress with a proper mantel overtop. Somewhat than a tiara, she wore a headpiece by milliner Jess Collett and Alexander McQueen paired with South Sea Pearl and Diamond earrings that belonged to Princess Diana.
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The Princess of Wales’ daughter, Princess Charlotte, also wore McQueen.
In the identical month, McQueen debuted its first pre-fall 2023 campaign with David Sims set against a brutalist backdrop.
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