Becky G has been named creative director of swimwear brand Gonza.

The 26-year-old singer and actress, born Rebbeca Marie Gomez, has released fashion collaborations up to now, but this marks her first title as creative director. She succeeds Fancy Gomez.

“I’m thrilled to be joining Gonza as its creative director and embark on this recent journey,” Becky G told WWD in a press release. “I had no doubts in taking this chance knowing that the brand actively seeks to uplift Latin creatives across its entire business model. I hope each bit I create becomes an armor of strength that captures the essence of summer and fuses it with confidence and self-expression.”

Launched in June 2021 by chief executive officer Ryan Horne, Gonza designs utilize daring colours and prints, inspired by Latin culture. The brand has been worn by the likes of Bella Hadid, Kendall Jenner and Hailey Bieber.

“Becky G brings forth a fresh perspective and an undeniable influence that may propel Gonza to recent heights,” said Horne in a press release. “Her artistic vision, coupled together with her strong connection to her fans and the broader fashion community, will shape the longer term of Gonza. Becky G’s appointment as our creative director represents a robust step toward greater inclusivity and representation in the style industry. As a BIPOC [Black, Indigenous and people of color] business, we understand the importance of providing diverse voices and perspectives in shaping the swimwear landscape. Becky G’s remarkable achievements and her real passion for inclusivity align perfectly with our core values.”

The brand might be unveiling collections and collaborations as a part of the partnership.