NEW AMBASSADOR: Gucci has tapped Alia Bhatt as its first Indian global brand ambassador.

The actress, producer and entrepreneur is ready to make her first appearance within the role on the upcoming Gucci cruise 2024 runway show in Seoul. To be staged at town’s Gyeongbokgung Palace on Tuesday, the event will mark the style house’s 25 years within the country. 

Bhatt made her acting debut as a baby within the 1999 thriller “Sangharsh,” which was followed by her first leading role in Karan Johar’s teen film “Student of the 12 months” in 2012. Ever since, she had a prolific profession punctuated by different accolades, including five Filmfare Critics Awards, in addition to the Time100 Impact Award, which she received last 12 months for her contribution to the entertainment industry.

Also last 12 months, Bhatt had a transient role within the period film “RRR,” which was nominated on the Golden Globes 2023 for best picture, non-English language. The film made history for winning the very best original song, movie category. Bhatt also starred as a victim of domestic abuse within the Netflix black comedy film “Darlings,” which marked her first production enterprise under her company Everlasting Sunshine Productions. 

Next up, the Bollywood star will appear alongside Gal Gadot and Jamie Dornan in Netflix’s spy thriller “Heart of Stone,” which is able to mark her first American film release. The movie is slated to premiere on the streaming platform on Aug. 11.

Fashion-wise, Bhatt has appeared on the covers of glossy magazines globally, most recently fronting Vogue India and Harper’s Bazaar Arabia issues. Earlier this month, she also made her Met Gala debut in an Atelier Prabal Gurung ivory ballgown covered in hand-beaded pearls and featuring an extended dramatic train. 

Adding to her entrepreneurial ventures, Bhatt launched her own sustainable maternity and youngsters’s clothing brand named Ed-a-Mamma and is an investor within the Nykaa beauty company.

Besides her accomplishments across different fields, Bhatt’s advocacy in favor of self-expression and inclusivity in contemporary society were seen as key in securing the Gucci ambassadorship as in tune with the brand’s values and mission of fostering cultural empowerment inside the following generation of creative talent. 

In becoming a Gucci ambassador, Bhatt joins a pool of international personalities among the many likes of Hanni, a lead singer of the worldwide chart-topping Korean group NewJeans; “Squid Game” star Lee Jung-jae and fellow South Korean actress Mina Shin, in addition to Japanese talent Jun Shison.

Other Gucci faces include Dakota Johnson, Julia Garner, A$AP Rocky, Elliot Page, Halle Bailey and Liu Wen.