MILAN — Gucci has returned to its traditional show calendar, starting with the menswear collection to be unveiled in Milan in January, kicking off town’s fashion week, and on Tuesday the Italian luxury brand will reveal it can stage its cruise 2024 show in South Korea on May 15. The situation, nonetheless, can be announced at a later stage.

As reported, Gucci’s design office will proceed to hold the direction of the home forward until a latest creative organization is revealed, following the exit of creative director Alessandro Michele last month.

The cruise show in South Korea will mark Gucci’s 25 years within the country, because the brand opened its first flagship in Seoul in 1998.

Last month, Gucci needed to call off its repeat show in Seoul following the tragic Halloween crowd crush in town that killed greater than 150 people and left dozens injured on the night of Oct. 29. Following the cancellation, Gucci said it was pledging a three-year donation geared at restoring and preserving the Gyeongbokgung Palace.

The 1395 Seoul landmark, also often called The Palace Greatly Blessed by Heaven and built through the Joseon dynasty, was the venue of alternative for Gucci’s Cosmogonie show, a repeat display of the gathering unveiled last May in Apulia and that was speculated to be held on Nov. 1.

Gucci president and chief executive officer Marco Bizzarri inked an agreement on Nov. 1 with South Korea’s head of the cultural heritage administration Choi Eung-Cheon committing to the preservation of the palace.

Gyeongbokgung Palace was chosen to pay homage to South Korean cultural heritage and in light of its links with astronomy research, a reference echoed within the Cosmogonie collection. Within the fifteenth century, the palace housed a highly regarded astronomy center including Ganuidae, the Royal Observatory.

Gucci’s link with South Korea was further cemented in recent months.

Within the lead-up to the canceled show, Gucci signed Hanni, lead singer of NewJeans, as its newest brand ambassador. The K-pop star joined other local ambassadors including “Squid Game” actor Lee Jung-Jae and musical artist Kai.

Earlier this 12 months Gucci also opened its fourth Gucci Osteria outpost within the Korean capital, on the highest floor of its Gaok flagship situated within the Itaewon district.

The calendar of destination cruise shows next 12 months is beginning to replenish. Last week Louis Vuitton fixed May 24 because the date, however the geographic location and venue are still under wraps.

Brands traditionally show their cruise or resort collections through the months of May and June, but Michele in 2020 decided to desert “the worn-out ritual of seasonalities and shows to regain a latest cadence,” renaming seasons, swapping resort and pre-fall for terms borrowed from classical music. This decision gave the impression to be reversed last fall, with Gucci’s announcement of the uncoupling of the boys’s and girls’s shows.

Before the COVID-19 pandemic hit, Michele had chosen unique locations for Gucci’s then-called cruise collections: Arles, on the Alyscamps Roman necropolis, classified as a UNESCO World Heritage site in 1981, for the cruise 2019 show. Before that, the shows were held in other culturally significant locations, including Recent York’s Dia Art Foundation, Westminster Abbey’s cloisters in London, Palazzo Pitti’s Palatina Gallery in Florence and the Capitoline Museums in Rome. Gucci committed to preserve these storied sites.