FORBIDDEN FRUIT: American actress Kiernan Shipka is the face of the brand new Nina Le Parfum scent, from Nina Ricci, which is due out in France on Monday.

“I even have a really personal history with Nina, the fragrance,” said Nina Ricci designer Harris Reed. “It was the one perfume I’d at all times play with from my mom’s collection. It had such an enchanting shape, and I even have these beautiful memories of cherishing it as a keepsake. So after I began at the home, perfume was something I desired to get my hands on quite quickly.”

Nina by Nina Ricci, the unique scent within the fragrance franchise filled with apple-shaped flacons, was launched in 2006. Puig is Nina Ricci’s owner.

“Finding a muse for this campaign was huge, since it is the primary time that the home has a face of certainly one of the fragrances,” Reed continued. “I immediately knew it needed to be Kiernan Shipka. Nobody can seduce you the way in which an actor can — with an expression, the way in which of being and with an attitude.”

Shipka is a component of Reed’s entourage.

“I desired to go very daring, so we shot in an enormous French castle,” they explained. “The choreography was done by the incredible Yoann Bourgeois. It was just really about creating some poetry. I need to bring back some romanticism, [bringing] the Twenty first-century edge to that. Kiernan brings that, a youthful optimism and claiming her naivety at the identical time, so it really played into the script we were working on. She is an icon.”

Shipka first got here to fame when she appeared in “Mad Men” as a baby actress. She went on to star in Netflix’s “Chilling Adventures of Sabrina” for 4 seasons, amongst other projects. Most recently, Shipka stars in “White House Plumbers,” a miniseries drama in regards to the Watergate scandal.

The campaign for Nina Le Parfum is about within the chateau of the Vaux-le-Vicomte in France and maintains a forbidden-fruit theme.

“With beauty, I take the style approach, coming with a narrative and really pushing the visuals super strong,” Reed said. “I also desired to bring back the romanticism aspect to the bottle. I wanted it to feel like a jewel, prefer it’s a fantasy and never only a product sitting on a shelf.”

Nina Le Parfum was created by master perfume Olivier Cresp and perfumer Ilias Ermenidis, each of Firmenich. The juice includes notes of three apples, orange blossom, gardenia, tuberose, amber wood and vanilla.

The fruity, woody floral eau de parfum will probably be rolled out worldwide after France.

Nina Le Parfum joins the portfolio of fresh, vegan Nina scents, which also includes Nina Rouge, Nina Extra Rouge and Nina Nature. A minimum of 90 percent of their formula ingredients stem from nature, with some upcycled. Nina Le Parfum’s bottle is of 20 percent recycled glass.