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14 Apr

EXCLUSIVE: Lanvin, Bruno Sialelli to Part Ways

Bruno Sialelli, creative director of Lanvin, is to part ways with the French house because it adopts a latest creative configuration accentuating leather goods and accessories — plus special projects, WWD has learned.

It is known Lanvin staffers were informed Friday that Sialelli can be leaving the brand after 4 years within the role, and that the home would establish Lanvin Lab and invite proven and rising international talents for “creative partnerships.”

The primary guest talent is to be revealed in the approaching weeks. It is known the “lab” will incubate latest ideas and ideas for the home alongside its primary product lines.

Lanvin is assembling a creative team and “industrial support” for leather goods and accessories, which today account for greater than half of the brand’s global business and are seen as a key driver for future growth.

The leather goods pole and Lanvin Lab are to operate alongside the primary ready-to-wear collections for men and girls. It is known the brand will proceed doing runway shows during Paris Fashion Week.

A glance from Lanvin’s fall 2023 runway.

Giovanni Giannoni/WWD

“Lanvin is poised for a latest chapter,” Siddhartha Shukla, deputy general manager, said in an announcement shared exclusively with WWD. “As we reimagine the brand, embracing the values instilled in it by Jeanne Lanvin over 130 years ago, we situate the home on the vanguard of fashion and culture at a time of extraordinary and galvanizing change.

“Our model exalts Lanvin’s wealthy heritage and class in a uniquely modern matrix of creativity,” he added.

Since joining Lanvin from Loewe’s menswear design team in 2019, Sialelli has kept a comparatively low media profile, while witnessing a variety of changes on the Paris-based fashion house, which last December began life because the flagship brand of a publicly traded company.

Sialleli worked under three different management regimes. He was brought in by then chief executive officer Jean-Philippe Hecquet, spent 15 months under Arnaud Bazin’s leadership, and for the reason that end of 2021 has reported to Shukla, a merchandising and communications pro who had joined Lanvin from Theory, where his last title was chief brand officer.

Since Shukla’s arrival, the brand has undergone a visible reset, with a rejiggered logo and two black-and-white Steven Meisel campaigns — plus a comprehensive reset of its product strategy. Recent collections have hinged on a quieter type of chic linked to its claim to fame because the oldest fashion house in Paris — in keeping with a wider trend to heritage luxury.

Raquel Zimmermann in Lanvin’s latest “Character Studies” campaign.

Steven Meisel

Sialleli’s last collection was for the autumn 2023 season, an understated effort focused on elevated on a regular basis dressing, tailoring, chemise dresses and subtle nods to the home’s Twenties heyday.

Earlier in his tenure, Sialleli had pursued buzzy dalliances with Batman and Babar the Elephant on menswear, which skewed more casual during his tenure, and conscripted Paris Hilton to front its women’s campaign.

Besides Loewe, the Frenchman worked at Balenciaga, with Nicolas Ghesquière and Alexander Wang, in addition to Pimples Studios, where he was the senior designer for womenswear, and Paco Rabanne.

In an announcement, Shukla said, “We’re grateful to Bruno for his passion and commitment to the home and want him the most effective as his creative journey continues.”

Sialelli commented: “I’m deeply pleased with what we’ve achieved at Lanvin over the past 4 years and want to thank Lanvin and my team who through their unique talents and dedication have accompanied me on this great adventure.”

His next move couldn’t immediately be learned.

Lanvin Group, formerly Fosun Fashion Group, is listed on the Recent York Stock Exchange and posted a great set of numbers for 2022, lifted by the flagship Lanvin brand, whose revenues jumped 67 percent to 121.3 million euros.

The brand has been drawing in younger customers with leather goods and sneakers, like its fat-laced Curb model. 

The home has seen a succession of designers since dismissing its beloved creative director Alber Elbaz in 2015 after an acclaimed 14-year tenure. They included Bouchra Jarrar and Olivier Lapidus.

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