Lil Dre Takes a Flying Leap
AIRBORNE: Lil Dre, a widely known Latest York skateboarder and budding musician, celebrated his birthday by modeling in Kenzo’s spring promoting campaign and demonstrating his athleticism by leaping within the air.
“The Kenzo shoot went really great and it was a fun experience,” he related. “The Kenzo team treated me nice and got me cupcakes and Champagne.
“I believe Kenzo brings a shiny and unique vibe when anyone wears their clothes, regardless of what,” he added.
The scholar campaign, which breaks Friday on the French brand’s social channels, was shot totally on location at a Los Angeles beach by Jalan and Jibril Durimel, with additional studio photos by Paulo Sutch, and moving imagery by Franck Lebon.
The ads will later appear as outdoor placements in Paris — mainly subway and bus stations.
Showcasing his second collection for the Paris-based house, Kenzo artistic director Nigo said his aim was to capture the values embodied in his fashion universe — worldliness, inclusivity and individuality — together with optimism.
“If cross-cultural and history-driven codes are what define the Kenzo collections, characters and locations bring them to life,” the home noted.
Along with Dre, the campaign features rapper Nina Utashiro and models Moses Battiest, Ama Elsesser, Sunmoon Jung, Lily McMenamy, Omar Sesay, Lulu Tenney and Bomi Youn.
Sailor jackets and hats, varsity jackets, workwear and tailored styles figure in the photographs, all stamped with the brand’s red logo patch featuring its bamboo lettering.
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