SHANGHAI — Louis Vuitton has appointed the Hong Kong-born singer Jackson Wang its latest brand ambassador.

Wang, who’s on tour in Europe, showed up at Louis Vuitton men’s fashion show in an all-black ensemble and mingled with fellow guests similar to Usher, Tyga, JJ Lin and Jasper Liu.

“I’m preparing for an American tour, then South America and doubtless Europe after that. The European crowds are crazy. There’s quite a lot of prep, but I’m excited,” Wang told WWD before the show.

Ahead of the show, Vuitton teased the appointment with a 30-second video by which Wang invited fans to observe the livestream on Weibo and Wechat. The video received greater than 188,000 views on the time of publication.

The worldwide star, who has greater than 31 million followers on Instagram and 30 million followers on Weibo, recently made headlines for reiterating his patriotic feelings on stage, calling China a “dope place” and defending the country against “bulls–t” Western media coverage. The subject began trending on Weibo and received greater than 540 million clicks on the platform.

Known for treating his fans as friends and alluring them onstage during soundchecks, Wang made Weibo Trending Topics again the next day for sharing an intimate home-cooked dinner with lucky fans. The news received greater than 160 million views on Weibo.

The Hong Kong-born, 28-year-old Wang is a former Olympian and member of the K-pop group Got7. Wang released his second solo studio album, “Magic Man,” last September and launched into his first solo world tour that launched in Bangkok. Recently, Wang also confirmed his return to Coachella this April.

The restless performer can also be the founding father of the record label Team Wang and director of the style brand Team Wang Design.

“We would like to bring more values to the international level,” Wang told WWD last summer after dropping a capsule collection called “Sparkles — Mudance” for his brand.

Before signing on as a Louis Vuitton ambassador, Wang was also the face of Armani Perfume in APAC and Hennessy. He was previously a China ambassador for Fendi, a “friend of the home” at Cartier and a spokesperson for Ray-Ban.

Wang is Louis Vuitton’s most high-profile Chinese ambassador appointment after Kris Wu, who fell from grace two years ago.

Vuitton cut ties with Wu after he was charged with predatory allegations in 2021. Wu was sentenced to 13 years in jail for rape and fined $83 million last November.