IT’S A DATE: It’s never too early to begin planning for 2023’s destination cruise shows.

Nicolas Ghesquière has already fixed a date for Louis Vuitton’s: May 24. Other details are still under wraps, including the geographic location and venue.

Artistic director of girls’s collections at Vuitton since 2013, Ghesquière typically selects an architectural marvel as a transporting backdrop for Vuitton’s cruise displays.

For the resort 2023 collection, he selected the Salk Institute in San Diego, a clifftop research facility that boasts a slim reflecting pool running between two equivalent rows of Brutalist buildings, framing breathtaking views of the Pacific Ocean.

Over time, Vuitton cruise shows have taken place on the groovy Bob Hope Estate by John Lautner in Palm Springs, California; Brazil’s otherworldly MAC Niterói by Oscar Niemeyer; Kyoto’s Miho Museum by Ieoh Ming Pei; the Fondation Maeght in Saint-Paul de Vence by Josep Lluís Sert, and the TWA Flight Center at JFK Airport in Latest York by Eero Saarinen.

Cruise represents a key delivery for luxury brands because the collections have a protracted selling window straddling several seasons, and infrequently dedicated campaigns and additional distribution via pop-up stores.

While destination shows were scuttled throughout the coronavirus pandemic, they got here roaring back last 12 months when Chanel headed to Monaco, Dior to Seville, Max Mara to Lisbon and Gucci to Puglia, to call a number of.

Vuitton often unveils its spring and fall womenswear and menswear collections in Paris, however it has also staged “spinoff shows” as far afield as Bangkok, Miami, Shanghai and Aranya, China.