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1 Jan

Exclusive: Macy’s and Pure Beauty Salons to ‘Discontinue Their

Pure Beauty Salons, a sequence that operates a few of its locations in Macy’s stores nationwide, is the most recent casualty of retail store closures in 2022.

In a press release to WWD on Friday, a representative for Macy’s Inc. confirmed Pure Beauty Salon will now not operate in its stores in 2023.

“After careful consideration, Macy’s and Pure Beauty have decided to discontinue their partnership in roughly 20 locations. Pure Beauty Salon’s last day of operation is December thirty first, 2022. These decisions are at all times difficult but Pure Beauty at Macy’s is grateful to have served our communities and our customers.”

On Dec. 22, a Pure Beauty Salons location at Macy’s Ala Moana Center in Honolulu, Hawaii, revealed on Instagram that it can shutter on Dec. 31.

Local news station KHON 2 reported that signs were also posted that day at several Pure Beauty Salons, noting that Pure Beauty Salons were informed on Dec. 20 that they’ll now not operate in 2023.

“It’s with great sadness to announce the PERMANENT CLOSURE of all Macy’s Salons on December 31, 2022,” the statement read. “We wish to thanks on your a few years of loyal support. If you’ve got been a client of this location, please try to depart your contact information along with your stylist. We’re sorry for the sudden announcement as this was only made known to us on Tuesday, December 20, 2022, we’re in disbelief too…”

Store closures for Pure Beauty Salons began in a domino effect in 2018 when it closed a location in Michigan’s Birchwood Mall.

Along with Macy’s, Pure Beauty Salons operate in rented spaces inside Saks Fifth Avenue, Neiman Marcus and other national malls.

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