Through many collaborations with innovators, icons and fashion designers Moët & Chandon has solidified a natural synergy of being an element of countless cultural moments throughout the years.

The brand’s latest collaboration is with streetwear designer, creative strategy and design adviser to the NBA, Don C who said “the fusion of sports and luxury is here now, and it’s here to remain.” The goal of the collaboration is to harness its vibrant energy and heritage, Moët & Chandon to the culture of the NBA to encourage Champagne and basketball lovers alike to rejoice.

The collaboration can be an echo of Moët & Chandon’s partnership because the official Champagne of the NBA and in an official statement, the home said it counts Don C as a longtime friend of the brand having partnered in 2019 for the Nectar of Culture Campaign and having played a job within the NBA Greatness Under Pressure campaign in 2021, recognizing him as a cultural connector in his own right.

Anne-Sophie Stock, vice chairman of Moët & Chandon, told WWD that the connection between Don C and Moët & Chandon has continued to grow as he continues to represent the brand’s ethos through his work and creativity.

“Don C is a visionary and a master of his craft,” said Anne-Sophie Stock, vice chairman of Moët & Chandon. “A creator of among the most coveted releases, we’re honored to be in partnership with Don C, a continued friend of the home, and were excited to present him the creative license to revamp two of our coveted Champagne bottles through his own lens to assist fuse the culture of the NBA with the heritage of Moët & Chandon.”

Before embarking on the designs, Don C told WWD that he took the time to go to Moët & Chandon in Epernay where he was capable of see the complete means of “how such a prestigious product is created really delivered to life that centuries-old heritage.”

“Champagne isn’t something you possibly can create for immediate gratification,” Don C said. “The principle of wanting to deliver something that’s going to make an impact for generations to return and transcend time periods inspired me heavily, and I actually desired to bring that approach into this collaboration. Collaborations like this are what’s going to keep this intersection of cultures on the forefront of individuals’s minds, and I’m excited to bring together two worlds that mean a lot to me personally.”

The Moët & Chandon and NBA collection by Just Don includes redesigned bottles of the Impérial Brut and Nectar Impérial Rosé in addition to a hoodie. The gathering was inspired by the sport of basketball and brings a contemporary, basketball-centric twist to the designs.

It’s his love for basketball and luxury items fused together, Don C said, that makes this marriage so fun.

“I desired to see how we could infuse the NBA marks onto the product and make it feel whimsical, while ensuring that it still looks high-end and prefer it got here out of a chateau in Epernay,” Don C said. “I actually played around with the concept of various graphics from NBA teams, while keeping the spirit of our brands and the means of making the Champagne top of mind. In fact, you ought to make something that appears cool, but more vital for me is creating work that has substance. The visual appeal is a ‘no brainer,’ but I wanted this design, like all of my work, to be driven by the underlying story behind the design.”

The limited-edition Moët & Chandon and NBA collection by Just Don will likely be available exclusively within the U.S. starting May 16.