Featured Posts

To top
9 Jan

EXCLUSIVE: Mugler Is Returning to the Paris Runway

While Mugler designer Casey Cadwallader seriously warmed as much as fashion movies throughout the pandemic, the French house plans to return to the Paris runway on Jan. 26 — in a fortified way.

It has scheduled a presentation for 8 p.m. on Jan. 26 at La Villette, an unlimited cultural complex on the northeastern fringe of Paris where Cadwallader will parade a see now, buy now collection that’s considered fall 2023.

The event falls on the tail end of couture week in Paris, which runs from Jan. 23 to 26 this season and which generally accumulates some ready-to-wear events at either end of the schedule.

Details concerning the show content and format are under wraps, nevertheless it’s characterised by Mugler as a “latest concept” and an “immersive experience across all channels, and in front of a live audience.”

Mugler’s last live runway show was for fall 2020.

During lockdowns, Cadwallader conceived three fast-paced movies loaded with computer graphics; fierce, body-baring fashions, and cameos by the likes of Megan Thee Stallion, Chloë Sevigny, Hunter Schafer and Shalom Harlow.

Casey Cadwallader and Hunter Schafer on the set of Mugler’s spring 2021 fashion film.

Courtesy of Mugler

The designer had marveled how film offered him a tool for wider consumer engagement, and he expressed some hesitation at the tip of the trilogy to “return to a straightforward runway show.”

“It’s not a classical return to the runway,” hinted Pascal Conte-Jodra, managing director of Mugler fashion, noting that its movies garnered hundreds of thousands of views, the newest another than 15 million across all channels. “We learned find out how to entertain, we learned find out how to surprise, we learned find out how to get attention and to please our audience.…You’ll be able to trust Casey to cook up something unexpected.…At Mugler, we take risks.”

He also hinted at a runway event at “a very different scale from what we’ve done prior to now” and one with the tip customer firmly in mind.

“Mugler has at all times been a well-liked brand and we didn’t need to keep the show just for the glad few,” he added.

This will probably be the primary time Mugler will unveil a group in January, and Conte-Jodra said it might span winter elements and more spring-like items, plus just a few product categories still under wraps.

The home typically unveils two collections per 12 months, and plans to return to the rtw fashion schedule in the autumn and evolve its latest concept.

Mugler’s return to IRL fashion shows comes at a fizzy time for the brand, which is currently logging triple-digit growth and “very high sell-throughs” on its online store and with select retail partners, the chief said.

Recommended Products

Beauty Tips
No Comments

Sorry, the comment form is closed at this time.