Pamela Anderson has signed with The Society Management.

The talent management company, the U.S. division of Elite Model Management, will handle her fashion ventures.

“The Society Management is honored to welcome Pam Anderson to our roster,” the agency told WWD in an exclusive statement. “Pam is a viral industry icon and has resonated across generations and audiences globally along with her iconic roles through the years, recent documentary and Recent York Times best seller. We’re thrilled to affix Pam’s team and construct upon her presence in the style industry and recent business ventures as she continues so as to add to her legendary profession.”

Anderson — a model, actress, writer and activist — is best known globally for her role as “C.J.” Parker on the tv series “Baywatch” and starring within the 1996 action-sci-fi film “Barb Wire,” while posing for greater than a dozen Playboy magazines and other cover shoots through the years.

Fans got to see a special, more personal side of Anderson earlier this yr in Netflix’s documentary “Pamela: A Love Story,” which received praise and reignited the world’s fascination with Anderson.

Anderson opened the Hugo Boss spring 2023 show in Miami, was featured within the Heaven by Marc Jacobs fall 2022 campaign and recently graced the duvet of WWD, in addition to Variety, Vogue Czechoslovakia, T Magazine Spain and Dazed and Confused.

On stage, Anderson has appeared as Roxie within the musical “Chicago.” She is the writer of “Love, Pamela.” A longtime ambassador for People for the Ethical Treatment of Animals, Anderson launched The Pamela Anderson Foundation, dedicated to human, animal and environmental rights.

The 55-year-old, originally from Canada, is a mother of two sons, Brandon and Dylan Lee. She currently resides in Vancouver Island, Canada.

Launched in 2013 — merging fashion, beauty, popular culture and digital media — The Society Management has worked with Karlie Kloss, Kendall Jenner, Irina Shayk, Angus Cloud, Josephine Skriver, Jaden and Willow Smith, Amber Valletta and Liu Wen.