The California based activewear brand Vuori has teamed up with fitness equipment brand Bala for a limited-edition collection.
Available exclusively through Vuori’s website and U.S. store locations, the gathering looks to supply fans of the “California cool” brand with a workout accessory to match her aesthetic. A natural pairing, Vuori and Bala have each made their mark on consumers with their unique mix of fashion and fitness.
Working together the teams brought the Bala bangles to life in certainly one of Vuori’s hottest signature colorways, called dune. By choosing the neutral shade, the businesses aim to supply fashion-focused fitness enthusiasts with a tool that will be paired with any search for any workout. The Dune colorway can be available in Vuori’s existing activewear collection.
“In our continued promise to create products which are ‘Built to Move In, Styled for Life,’ we’re so excited to announce the launch of Vuori x Bala,” said Kelly Loreto, senior director of name marketing at Vuori. “With the fusion of certainly one of our hottest colorways, Dune, and Bala’s famous bangle weights, we have now created an ultra-unique workout companion to go with any look.”
Notably, Bala’s bangles revolutionized the wearable wellness space in 2020 as people began in search of convenient ways to workout at home. The constant but comfortable resistance accessory, designed to enrich every workout, emphasizes consumers’ preference for an aesthetically designed product. Past collaborations for the brand have included Latest Balance and Shutz, together with a pet offering with Maxbone.
Similarly, the collaboration with Bala mark’s Vuori’s third accessory-based collaboration, having previously launched collaborative collections with Aloha and Clae.
The Vuori x Bala Bangles can be found Thursday and retail for $55.
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