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23 Aug

EXCLUSIVE: Whitney Port Signs With WME

Whitney Port has signed with William Morris Endeavor, more commonly referred to as WME.

The talent agency will concentrate on expanding her lifestyle brand in all things digital, podcasting, television and products across “fashion, jewelry, home, beauty and motherhood.” Still, she’s going to proceed to be represented by Vanessa Flaherty, president and partner at influencer management and marketing company Digital Brand Architects.

“I’m enthusiastic about this next chapter and stay up for working alongside my team at WME to construct upon my existing business and expand into latest areas,” Port said in an announcement.

The 38-year-old rose to fame on MTV’s reality TV series “The Hills,” before starring in her own spin-off “The City.” She has since grown a private brand, debuting fashion lines Whitney Eve in 2008 and CozeCo in 2021, in addition to releasing a book, “True Whit: Designing a Lifetime of Style, Beauty and Fun,” in 2011.

Fans have seen a more personal side of Port on her YouTube channel, created in 2012, which follows her life as a wife and mother. She and husband Tim Rosenman met when Rosenman was a producer on “The City.” The 2, with son Sonny, share their journey, but additionally film response videos to her MTV shows, in addition to others — which got traction throughout the pandemic.

Port also has a podcast, “With Whit,” a collaboration with Dear Media launched in 2019.

Representing names in entertainment, sports and fashion, WME’s roster of clients includes Pharrell Williams, Selena Gomez, Jeremy Strong, Donald Glover and Olivia Rodrigo. This yr the corporate signed Meghan Markle.

Whitney Port

Courtesy of WME

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