Farfetch is making it easier to go exotic.
The posh fashion platform has expanded its Fashion Concierge service, helping the corporate’s best shoppers acquire the rare, the unique and the “incredibly hard to seek out” with the press of a button.
Farfetch’s stylists began offering the concierge service in 2017 to a select group of its private clients — the highest tier of the corporate’s loyalty program, where shoppers spend at the least $12,000 annually on the platform.
But now any of Farfetch’s private clients can submit requests to the “proprietary sourcing service” through the corporate’s app, receiving results via email and push notification.
And the sky appears to be the limit on just what big spenders can ask for.
Previously the service has procured clients a $2.4 million Richard Mille Watch, a $500,000 Rolex, a $40,000 Ashi Studio wedding dress, a $60,000 Louis Vuitton Courrier Lozine Trunk, a $360,000 8.01-carat oval diamond and a $75,000 Hermès Bluetooth Boom Box.
Betty Huang, vp of Fashion Concierge at Farfetch, said the service has outposts within the U.K., U.S., Hong Kong and France that concentrate on attending to the hard-to-find (and sometimes leveraging the platform’s special relationship with brands to accomplish that).
“We source essentially anything,” Huang said, noting the service is usually asked to seek out hard luxury goods, especially watches and jewellery.
“Through the pandemic we actually noticed persons are asking more for art and homeware, so we’ve expanded our categories to incorporate more lifestyle categories as well,” Huang said. “They’ve one place to buy and we are able to get them access to essentially anything they need.”
Huang said the individuals who use the concierge service haven’t shown any real reticence given the economy — with inflation, war and the specter of recession all bearing down. However the categories which have been showing strong growth, jewelry and watches, are also often seen as investments.
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