The seemingly ceaseless revolving door of TikTok-driven beauty aesthetics of late all have one thing in common: effortful simplicity. 

With the so-called “that girl” and “off-duty model” aesthetics gaining traction on TikTok this 12 months, numerous sub-aesthetics have cropped up which channel this pared-down approach to beauty. 

While season one in all HBO Max’s hit show, “Euphoria,” gave rise to a flurry of rainbow-colored, rhinestone-clad makeup looks, the more subtle glam of season two, which debuted in January, has spawned comparatively toned-down looks that emphasize glowy skin and lips. 

When consumers do go for dramatic eye makeup — just like the siren eye look, which involves winged eyeliner and smoked-out eye shadow — it’s normally accompanied by more muted components; lip oil as a substitute of lipstick, lash serum in favor of mascara, and more of the like.

Layered, choppy haircuts just like the wolf, butterfly and octopus cuts have also risen in popularity on TikTok, with users opting for contemporary takes on the voluminous, throwback styles. 

Here, Trendalytics’ top three emerging trend stories for 2022, together with the search increase rates of key components comprising every one, versus the 12 months prior.

1. Femme Fatale

2. The Latest Euphoria

3. “It” Haircuts