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31 Aug

FILA Taps Brandon Maxwell to Serve Up Tennis Fashion Collection 

What happens when a top ready-to-wear designer teams up with an Italian legacy brand steeped in a deep heritage of tennis and athletic design? You switch quite a lot of heads — on and off the courts. 

Released in time for this yr’s final Grand Slam, FILA has tapped Brandon Maxwell, founder and inventive director of Brandon Maxwell, the posh women’s RTW label, as a guest designer. 

FILA by Brandon Maxwell includes a women’s tennis assortment and this marks Maxwell’s first foray into tennis apparel. FILA by Brandon Maxwell “blends FILA’s strong Italian heritage and legacy of athletic design innovation with Brandon’s inherently preppy and American aesthetic.” 

FILA described FILA by Brandon Maxwell as a set of classic FILA tennis silhouettes mixed with core components of Maxwell’s aesthetic. “FILA’s signature navy and archival green appear alongside the mixture of pink and red, that are among the many designer’s staple colours,” the brand noted. “The road features artful and attention-grabbing details, perfectly placed pleats, and unexpected executions comparable to a classic polo shirt served up with a twist.” 

 In the most recent edition of Head to Toe with Shannon Adducci, the style director for Footwear News, and Alex Badia, the style director for WWD, Badia said, “What I really like about this collaboration is an American designer like Brandon Maxwell that’s young and form of a recent generation, collaborating with an Italian brand and reimagining heritage tennis styles.”  

Adducci said Maxwell has been exploring what it means to be a recent American sportswear designer and said the “collaboration with FILA brings a playful edge to the classic Maxwell’s tackle American preppy   

FILA said the 21-piece range incorporates each staple styles and versatile options that may easily transition off-court. The featured dress designs include a cutout cami style in pink/navy and a pleated racer back dress in black.” 

Head to Toe with Shannon Adducci, the style director for Footwear News, and Alex Badia, the style director for WWD.

Courtesy Image.

FILA also noted that an asymmetrical dress in each navy/green and white, with a sheer mesh midriff cutout and a removable spaghetti strap for a one-shoulder option, will probably be included in the gathering. Among the many standout styles inside the collection is the pink organza coat with a detachable skirt. 

“This lightweight design features a two-way separating zipper on the waist, with a zip-off bottom that permits for each cropped and long options,” the brand said. “Additional key items include the polo and tank set, which was created as two separate pieces to take wearers from tennis to off-court activities.”  

For the season’s final Grand Slam, FILA sponsored players, including Karolina Pliskova and Shelby Rogers, will wear the gathering on-court in Latest York City. 

The gathering drops on FILA.com, BrandonMaxwellOnline.com, and BANDIER.com and choose BANDIER stores starting on August 29. The value points range from $65 for sports bras to $165 for the organza coat. 

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