LONDON — Britain’s recent prime minister? Or fashion influencer?

The newly elected Liz Truss, whose appointment as British prime minister was approved Tuesday by Queen Elizabeth II, takes her fashion and private style seriously and never misses a possibility to be snapped identical to a street-style influencer.

Truss doesn’t use social media platforms to relay political messages only — she uses it to point out a glimpse into her inner circles. And he or she never misses a photograph opportunity. Pull up her Instagram immediately — @elizabeth.truss.mp — and there she is with Nancy Pelosi, Boris Johnson, Justin Trudeau and diverse other foreign ministers from across the globe.

Until now, no British politician has glamorized their public role as much as Truss, who served as Britain’s foreign minister in Johnson’s cabinet. She’s often pictured strolling around government buildings, and city squares all over the world, wearing daring, primary colours as if to say, “My life’s a rainbow!”

She loves posed shots, candid ones and selfies with celebrities comparable to Taylor Swift. Sometimes, she’s pictured toasting with a pint of beer or glass of Champagne in hand; other times she’s holding a trade of just-baked cookies.

Her captions are one other spectacle. One from 2018 reads: “Handling a red folder [of government work], and curating your Insta is hard dontchaknow…#pappedintheact #downingstreetdrama.” The image shows her wearing sunglasses, and juggling her phone and the red folder.

Not everyone loves the best way she dresses, but she’s generally known as the “stylish” one inside the Conservative Party, which is understood for its fuddy-duddy dressers.

Truss’ idea of power dressing belongs to a generation that adhered to stiff silhouettes, block colours and short, neat, blond suburban mum hairstyles. It’s no secret that Truss has been modeling herself after Margaret Thatcher, whose wardrobe was filled with sensible British-made clothing and who became synonymous together with her own shade, Thatcher Blue, and ever-present handbag. 

Truss favors British high street labels and outfits which are worlds away from the minimally sleek and company uniforms of her colleagues.

One in all her friends, and a fellow Conservative member of parliament, Nadine Dorries, 65, praised her for wearing earrings that cost 4.50 kilos from Claire Accessories, a high street chain. She wanted to emphasise that Truss is one with middle Britain, and knows how one can dress on a budget.

Dorries also desired to solid Truss as more virtuous than her essential rival Rishi Sunak, who favors bespoke tailoring from London brand Henry Herbert, and loves expensive footwear. He’s been pictured in Prada shoes, Palm Angels sliders, Gucci and Common Projects trainers.

Some could argue that Sunak lost the election due to his family’s wealth, and his weakness for luxury brands.

One in all Truss’ favorite brands is Karen Millen, which is now owned by British fast-fashion retailer Boohoo Group.

On the BBC Leadership debate last July, Truss wore a deep blue Karen Millen bodycon dress and has previously worn similar outfits in shades comparable to deep purple or dark green. The dark green pencil style is known as the Without end Dress, and retails for 180 kilos on the brand’s site, with Elizabeth Hurley modeling it.

During her acceptance speech on Monday, Truss wore a deep purple dress by the brand Winser London, which was founded by Kim Winser, the previous chief executive officer of Pringle and Aquascutum. The dress is priced at 185 kilos and the Winser website describes it as “an influence dress with loads of body-con wow factor.”

One in all Truss’ favorite suits is an acid Barbie pink two-piece number with an identical shirt. She wore the Zara coordinated outfit in a You Magazine shoot in 2019, and the look has made quite a few appearances on her Instagram.

Now that she’s prime minister she’ll undoubtedly need to shift the photo ops, and peacock looks, into high gear. She’s already said to be angling for a Vogue interview.

Nicola Sturgeon, Scotland’s first minister, was quoted as saying earlier this summer that Truss asked her for advice about entering into Vogue.

“I remember it quite well, actually,” said Sturgeon, who was speaking at an event in Edinburgh. “I’d just been interviewed by Vogue…and that was the essential thing she desired to talk over with me about. She desired to know the way she could get into Vogue.” Sturgeon replied with a terse: “They got here and asked me.”

It has develop into a rite of passage for politicians to look in glossy magazines.

Johnson’s predecessor Theresa May sat for an interview and portrait by Annie Leibovitz in American Vogue in 2017. May opened up about her fashion decisions that had garnered public attention, from leather trousers to leopard print shoes.

“Look, throughout my political profession, people have commented on what I wear. That’s just something that happens, and also you accept that. Nevertheless it doesn’t stop me from going out and having fun with fashion. And I also think it’s vital to have the opportunity to point out that a girl can do a job like this and still be involved in clothes,” May told the magazine.

If Truss desires to make the identical sartorial impact as Thatcher and May, she is going to need to create space in her cabinet for an image-maker, the identical way recent prime ministers have done.

When David Cameron became prime minister in 2010, he hired ​​a team of non-public image creators: photographer Andrew Parsons and camerawoman Nicky Woodhouse to document his time at Downing Street. The general public quickly became aware of Cameron’s staff hire and he quickly removed them from the general public payroll and placed them on the Conservative Party’s account.

The U.K. is home to outstanding fashion talent inside the industry, from Sarah Burton at McQueen to Stella McCartney to Paul Smith — and it’s only right that those on the most important political stage support homegrown designers the identical way the Americans, French and Italians do.