Los Angeles, California-based earthy label Dôen is dipping into hand-me-downs with a resale launch. 

Called “Hand Me Dôen,” this system — which kicked off Thursday — simplifies resale in an online-friendly portal format for its customer who appreciates the brand’s purist ease and transparency. The news continues momentum for the brand, which earlier this yr opened its second store and last yr hired an impact officer. 

The benefit-of-use is available in its digital track record. Items are individually priced on Doen.treet.co through the brand’s Hand Me Dôen portal (powered by resale service provider Treet) which auto-estimates buyback payout so customers can see before selling, later tracking progress under “Your Sent Items.”

For this reason, Hand Me Dôen bills itself because the simplest way for its customers, allowing them to pick out items from their order history for trade-in or write an easy description (corresponding to “white dress”) without managing the listing. Once they’ve chosen their item, Dôen immediately gives a quote on value, sends a pre-paid label and provides an applicable digital giftcard for purchasers to buy recent or pre-loved Dôen — all without waiting for the item to sell. Customers earn trade-in credits value 50 percent of the resale price. 

Though this system is proscribed to “excellent” and like-new condition items, anything not accepted for resale is held onto at the client’s discretion for repurposing in a neighborhood manner, in line with the brand. 

“As this is a component of our effort to scale back our environmental impact, we don’t need to receive items that can’t be resold because this creates unnecessary GHG emissions from transporting the items,” Dôen detailed in a customer continuously asked query forum. “Should an item be rejected, we don’t intend to resell it, but quite remain committed to our environmental responsibilities by repurposing the garment through transparent, domestic opportunities corresponding to remaking/repurposing. Items won’t ever be exported overseas, incinerated or sent to a landfill.”