PARIS – Beauty brand Fresh has named Aida Lien chief executive officer.

She succeeds Anne Collinet within the role on the LVMH Moët Hennessy Louis Vuitton-owned house.

In her latest position, Lien reports to Stéphanie Medioni, executive president LVMH Beauty, and is predicated in Latest York.

Collinet has grow to be women’s leather goods, accessories and international coordination director at Dior, in line with an internal LVMH memo.

Lien began at Fresh in July as chief brand and marketing officer. Her work experience has also included serving as a strategic advisor at Verity Enterprise Partners and various roles on the Estée Lauder Cos., including at brands reminiscent of Origins, La Mer and Clinique. She founded a consulting firm, Rising Horse.

Within the memo, Medioni thanked Collinet for her work at Fresh over the past two years.

“I’m confident Ada’s experience as a worldwide leader, along along with her luxury skincare marketing expertise and consumer-centric approach, gives her the unique ability to proceed bringing the love of Fresh to our consumers,” wrote Medioni.

LVMH acquired a majority stake in Fresh in 2000.  

The brand, with a product lineup including face and body care, was founded by Lev Glazman and Alina Roytberg in Boston in 1991.