Featured Posts

To top
5 Sep

Gabrielle Union And Dwyane Wade’s Proudly Baby Brand Releases

Gabrielle Union And Dwyane Wade’s Proudly Baby Brand Releases


It’s really hard to search out good hair care products for babies.

I got here to this realization while walking through the beauty supply store recently. I used to be there for a couple of things, including a latest hair oil for my oldest eczema-prone son, and something to assist with the somewhat wild curls of my 10-month-old. I kept running across products marketed for youngsters that were stuffed with ingredients I didn’t know much about. Those I did know of, like mineral oil, weren’t what I had in mind. The perfect I could find were the essential oils, so I purchased a coconut oil and hoped it will go the gap, wishing there more healthy, healthful options on the market.

Coincidentally, shortly after, I used to be given the chance to try a latest rollout of things, hair products, which can be for babies. This line was from PROUDLY, and it’s the second major collection from Gabrielle Union and Dwyane Wade‘s brand for wee ones.

“We expect our youngsters deserve higher than a 3-and-1 option,” Union shared with ESSENCE on a call ahead of PROUDLY Hair‘s official release, which was August 28 on Proudly.com and September 3 in Goal stores and online. She was referring to the various hair care products which can be tailored towards all children and need to be a shampoo, conditioner and styler in a single.

“It’s inspired by Kaavia,” Union says. It was bore from the ways by which Union and her family had to regulate to take care of their daughter’s ever-changing hair as she, like many Black people, has multiple textures on her head. “I wasn’t expecting how much hair she would have,” she says. “And he or she desires to wear it free.”

While Union was trying to search out the easiest way, and products, to do Kaavia’s hair, Wade was supporting on the sideline since Kaavia doesn’t want him being the one attempting to tame it.

“She let me touch her hair once and said, ‘Okay, daddy that’s enough,” he jokes. “‘We got the video.’”

The couple and business owners had already released body care products, diapers and more for Black and brown babies after they launched PROUDLY in 2022. With hair in mind as the following category to expand into, they enlisted their talented team to begin with the must-have products in hair care: a detangler, two moisturizing conditioners (one for looser curls and a heavy conditioner for tighter coils), and a softening shampoo. The top results were a win with Kaavia, who uses each conditioners on her hair, and with the adolescents they were tested on. The road is now available on store shelves, and as usual, for an affordable price ($11.99 each), with all items having a lightweight, nice scent and utilizing nourishing, clean ingredients. For example, the Defining Detangler has jojoba milk, marshmallow root, rosemary and glycerin and fennel seed. The Softening Shampoo has shea, rice bran and grapeseed oil. And the Moisturizing Conditioners also include murumuru butter (Medium) and mango butter (Heavy). Easy and protected.

“For babies, with their scalp, since it’s so much more sensitive, they react more to what I might call mainstream products. So you wish to prevent that. You wish to ensure that the scalp is clean,” says Heather A. McGowan, MD, Latest-York based board-certified pediatrician, who ESSENCE spoke with at a PROUDLY press preview in Brooklyn in August. She says those form of reactions leave parents hesitant to try latest hair products out of a belief that they could lead on to breakage and bald spots. Nevertheless, what the PROUDLY team has created will help reduce that concern and improve the scalp health of Black and Brown babies and youngsters.

“It’s essential to clean hair no less than two times every week. It’s essential to moisturize children’s hair. ‘Okay, but what will we use?’ Well, these are the products,” she notes. “They don’t react to those. They’re hypoallergenic, they’re tear-free, so that they make the method so much easier and manageable.”

Gabrielle Union And Dwyane Wade’s Proudly Baby Brand Releases Hair Care Line With A Focus On Type 4 Locks

“One thing about other products on the market, they utilize the systems that dry out oils from the scalp and the hair and that keeps it brittle,” says Peter Kpere-Daibo, head of product development for PROUDLY. So we now have a system that helps moisture return within the hair follicle and speak about water and water concentration. These are natural. In order that’s the difference between our shampoo versus those available in the market.”

“We took the science we put into our skincare line and just incorporated that into the hair care,” he added.

And a superb thing about PROUDLY hair is that it prioritized probably the most complex form of hair first — Type 4 hair.

“Our thought was, if we will perfect and help Type 4 hair, then we should always give you the option to deliver options for all different hair types,” says Kpere-Daibo. “The heavy is for the tightest coil and to elongate the coil, hydrate it. The medium is for the waves and the curls,” Kpere-Daibo shares.

Added perks include that the conditioners will also be used as a leave-in because they don’t leave a thick, white forged in hair. So you’ll be able to utilize them for day-to-day loosening of curls because the products help with slip and detangling. And with a limited lavender fragrance (other brands use the next concentration of fragrance to present a sweet smell to their goods), PROUDLY is nice for sensitive skin and babies. This line also comes just in time as we prepare for colder temps when dryness can affect our skin and hair most.

“With winter, you have got to actually work on keeping things moisturized because not only are you coping with the cold, you’re also coping with the warmth contained in the house. It really does dry the hair and the skin,” says McGowan.

With that in mind, I’ve gone all in with this primary iteration of hair products on my boys’ hair. I’ve been using the medium conditioner on my oldest’s hair, as he has a TWA and we just need the proper amount of moisture to select it every day without having him writhing in pain. As for the child, we utilize the heavy for his large afro that I’m just attempting to tame every morning but additionally allow to grow (to what…we’ll determine later). It’s been very helpful. I see them scratching their heads less and the hair feels softer. And the tear-free formula for the shampoo allows it for use heavily in the tub, and the detangler is a lifesaver, used on the infant’s hair after the conditioner as I take a detangling brush to it while he watches TV.

After struggling in the sweetness supply store, the PROUDLY hair line has been a welcome addition in my home. The products moisturize and clean, without leaning on ingredients that give me pause, they usually do all of it at a pleasant price point. Take a look at the road, together with PROUDLY’s full choice of products, including their latest Ultra-Rich Body Butter, at Proudly.com and Goal.

Recommended Products

Beauty Tips
No Comments

Sorry, the comment form is closed at this time.