Think “La Dolce Vita” but trade an Aperol Spritz for a gin and tonic: That’s My Style Bags’ tackle weekend getaways, based on its latest capsule collection created with Portofino Dry Gin.

The 2 Italian brands joined forces to develop a spread of travel bags and accessories nodding to the Ligurian Riviera with their striped pattern in linen or straw construction. Straw baskets and beach bags are also a part of the lineup, together with a special picnic kit in linen, upholstered by a recyclable PET thermo-insulating material to maintain the aperitivos-to-go fresh. 

Retailing at 160 euros, the kit comes with two glasses designed by Mario Luca Giusti, who rendered his signature “Diamante” design within the Portofino blue shade, in addition to a bottle of Portofino Dry Gin and 4 bottles of Fever Tree tonic. 

Overall, the capsule collection’s prices range from 75 euros for beauty cases to 295 euros for travel bags.

Just dropped at My Style Bags stores in addition to each brands’ e-commerce, each item in the road may be customizable with embroidered initials, words and numbers upon request.

The service is the signature feature of the Milan-based accessories brand, which was established in 2007 by Lorenza and Giuseppe Bellora together with Stefano Donadel Campbell with the goal to launch an inexpensive label prioritizing one’s personal message over a brand logo. Embroideries in several colours and font styles may be applied on all products, which are available in different textures encompassing canvas, suede, linen, wool and nylon.

My Style Bags has 22 doors amongst directly operated stores, franchising units and shops-in-shop globally. Most recently, My Style Bags opened an outpost in Venice, Italy, followed last month by a pop-up store at Le Bon Marché in Paris, which is slated to run through June 20. Next up, the corporate is planning to unveil a store in Capri, launch a shop-in-shop in Dubai and open a second unit in Madrid, in addition to hosting trunk shows in Latest York and the Hamptons. 

To wit, while Europe stays the best-performing market when it comes to sales — led by Italy, Spain, Switzerland and Germany — the corporate is increasingly targeting a business push in France and the U.S. Last yr, My Style Bags generated 6 million euros in sales.