MILAN- Storied porcelain-maker Ginori 1735 has named actress and model Ko So-Young its brand ambassador for the South Korean market.

The news follows the opening of its first directly operated store in Asia with a boutique in Seoul last month.

So-Young, who has starred in series similar to “Ms. Perfect,” can also be Ginori 1735’s retail partner — she helped with the concept and owns the physical space — for the boutique situated within the Seongdong District, at 13 Songjeong 4-gil, a suburban area that surrounds the Seoul Forest. The brand new store is inspired by the colours and decorations of Ginori 1735’s signature Oriente Italiano collection.

“Ko So-young has a charismatic personality and he or she is passionate and a collector of our creations. I believe we’re driven by the identical passion for creativity and wonder, so we feel proud to have her join us,” said Ginori 1735 chairman and chief executive officer Alain Prost in a press release Thursday.

“I’m very excited in regards to the opportunity to be Ginori 1735’s brand ambassador for South Korea and to create synergies with the brand which I praised for its incredible heritage, style and craftsmanship. Looking forward to disclosing our future projects, stay tuned,” said the actress within the statement.

Ginori 1735, controlled by the Kering Group, said the Seoul store is essential to its positioning in the luxurious market. The brand’s distribution network includes an e-commerce channel that reaches greater than 31 countries globally.

The brand has flagship stores in Paris and in Florence, Milan and Sesto Fiorentino in Italy and sells through chosen dealers in Italy with a presence in high-level shops and multibrand specialty stores everywhere in the world.

In January, the historic porcelain brand tapped actor Jake Gyllenhaal to front the ads in images lensed by Gray Sorrenti, marking the primary time the firm turned to Hollywood to launch a recent promoting campaign.