Givenchy has unveiled Givenchy Plage, a swim and beachwear capsule of ready-to-wear and accessories that’s hitting stores and online this month.
Inspired by each the life-style and colours at Le Clos Fiorentina, Hubert de Givenchy’s seaside estate in Saint-Jean-Cap-Ferrat, the gathering revisits the signatures of the home and features essential accessories, comparable to a “straw basket” version of Givenchy’s latest Voyou bag, Marshmallow wedges and classic G-Tote shoppers.
“The sunshine is different within the South of France. Monsieur de Givenchy loved Les Clos Florentina for its protected, natural beauty and a relaxed elegance that was a world away from his busy life in Paris,” said Matthew M. Williams, creative director of Givenchy. “I desired to explore that lifestyle through light and color, especially the pearly pink facades which might be so typical of that region.”
While exploring the Givenchy archive, Williams got here across images of the founding couturier’s earliest swimwear, unveiled at a show in Latest York in 1952, the identical yr the home presented its first high fashion collection, and staged in collaboration with an American swimwear brand. The American customers’ enthusiastic response boosted de Givenchy’s profile and within the a long time that followed, he would consistently present beachwear.
The gathering highlights cutouts, beach club staples, sailor stripes, pearls and pink, chain motifs and delicately woven macramé.
Ready-to-wear retails from $290 to $2,100; bags range from $620 to $2,450; shoes are from $550 to $2,595, and accessories go from $320 to $600.
Black and white set the tone for a set designed within the spirit of separates, with pieces that lend themselves to easy layering. Linen, a favourite of the couturier, is knitted into bikinis and coverups in black or sandy beige, accompanied by a bob hat or this season’s Givenchy tote in raffia. It’s the primary time that Williams has designed swimwear for the home.
Two prints dating from 1955 are revisited. Trompe l’oeil pearls return in a caftan, a sarong or a dress in pink and on a transparent T-shirt. That theme is reprised in pink and pearls on a handbag or canvas beach sneakers. A pale gray print inspired by ID necklaces also appears on G-Links, Love Locks and chains developed by Williams for Givenchy. There are also sporty mesh carryalls, sneakers and a bob hat in gray that completes the theme.
Clothing includes crisp white pajama-style separates, resort-style T-shirts and ocean blue T-shirts and shorts product of regenerative cotton poplin and linen. The gathering can be full of nautical stripes, worn with sun-faded or distressed jean shorts and denim mules, 4G sweaters or G-Totes, with white Givenchy lettering, in addition to jewelry, including a bracelet, earrings and a hoop in pink embellished with violet Swarovski crystals set in 4G prongs.
A number of swimwear for men and women also incorporates tags with a QR code detailing care information, in addition to supply chain traceability and recycled materials in products and packaging.
The Givenchy Plage capsule hits Givenchy stores and online this month, with a rollout through mid-May.
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