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22 Jun

Grape Leather Bags on Menu at Strathberry L.A. Launch

Strathberry, the Scottish accessories brand beloved by the Princess of Wales and the Duchess of Edinburgh, touched down in Los Angeles on Tuesday night to rejoice a recent alt-leather capsule collection fit for Hollywood royals.

The road of grape leather bags was designed with stylist Tara Swennen, who works with Kristen Stewart, Ali Wong and Shailene Woodley, amongst others.

Allison Janney, stylist Karla Welch, Micah Schifman, Kevin Erickson, Eva Sanchez and more got here out to the San Vicente Bungalows to toast the baggage manufactured from skins which are a byproduct of the wine industry.

For Swennen’s part, she is authentic in her love of animals; her pot-bellied pigs are the celebrities of her household, and she or he’s vegan.

“Everyone all the time desires to find out about my pigs,” the stylist laughed.

As guests mingled within the upstairs bungalow, they snapped photos of the seven styles that retail from $495 to $775. Fabricated from 80 percent renewable and recycled materials, the baggage give back to the environment in additional ways than one. Throughout the first week of launch, 10 percent of profits from the sales will support One Tree Planted, a charity working for global reforestation. For each $1 donated, the organization can plant one tree.

“It’s an awesome brand to work with,” said Swennen. “And he or she’s been so supportive,” Strathberry cofounder Leeanne Hundleby added, noting that the collab has been within the works since pre-COVID-19.

WEST HOLLYWOOD, CALIFORNIA – JUNE 20: A view of the atmosphere in the course of the Strathberry Celebrates Leather Alternative Capsule Collection with stylist Tara Swennen at San Vicente Bungalows on June 20, 2023 in West Hollywood, California. (Photo by Gonzalo Marroquin/Getty Images for Strathberry)

Getty Images for Strathberry

“A number of them are their iconic shapes, but we modified the fabrication and so they let me add the crochet as an ode to L.A. boho chic, and somewhat little bit of the hippie in me,” Swennen explained of the designs.

“There’s a growing marketplace for non-leather products. For us, leather is where we began and where our passion is, but we would like to have another offering,” said Hundleby. “We’re repurposing, having alternative options and experimenting. You continue to get a stupendous style and silhouette.”

For now, the brand — which generates 60 percent of its sales within the U.S. and growing — is testing the alt-leather market with the capsule, but hopes to proceed innovating with a second collection.

Will the grape styles show up on the arm of a princess, too?

“The royals are turning into great supporters,” Hundleby said, noting once they carry a Strathberry bag, it resonates around the globe. “In Asia, particularly Japan, they love a royal story.”

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