Gucci is evoking the sun, clear blue skies and warm waters for the newest installment of its Vault concept.
Gucci Vault was introduced in the autumn of 2021 as an experimental online space that provides vintage and archival pieces in addition to limited-edition collaborations with other key brands, including Charvet, ERL, Wales Bonner and Martine Rose.
For this summer, it has partnered with eight brands from around the globe to supply an eclectic assortment of ready-to-wear, jewelry, shoes and accessories for men and women from well-known in addition to emerging brands.
The campaign was shot by Max Siedentopf.
Courtesy of Gucci
Vault Summer will offer women’s beachwear and dresses hand-embroidered by Colombian artisans from Agua by Agua Bendita; men’s ready-to-wear from Recent York inspired by vintage outdoor pieces from designer Connor McKnight, and formal tailoring from Parisian menswear brand Husbands. As well as, the assortment will include a set of minaudière clutch bags by Judith Leiber Couture, men’s and girls’s hats from Maison Michel and 22-carat gold responsibly sourced South Sea pearls, tourmaline, emeralds precious and semiprecious jewelry from Prounis Jewelry.
The Summer Vault includes a wide range of menswear.
Courtesy of Gucci
Rowing Blazers is returning for a second season with its men’s rugby shirts together with Vans, which can offer its signature footwear in latest colours and prints.
To advertise the newest iteration, Gucci has tapped Max Siedentopf to shoot the campaign at a lakeside getaway with images that supply up a playful twist on Hollywood glamour by utilizing tongue-in-cheek humor.
The Vault Summer capsule collections will likely be available on the Gucci website starting Monday.
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