Hai, the London-based contemporary label that focuses on romantic silk fashions, is expanding into bridal with its first capsule of nine made-to-order styles available online from Thursday.

“Bridal has been something we’ve desired to branch into for the previous few years, as loads of brides have chosen pieces from our essential line to wear for his or her weddings since Hai began,” said Tessa Vermeulen, who introduced the brand in 2018 with a small line of purses. Vermeulen has since opened a standalone boutique in Seoul, Korea and joined the London Fashion Week calendar.

The Dutch designer was quick to note through tagged Instagram photos her bags were being snapped up by prospective brides to make use of during their weddings. When the identical happened with the ivory dupioni dresses she began making last yr as a part of her expansion into ready-to-wear, she knew she is perhaps onto something.

Vermeulen‘s decision to launch a dedicated wedding collection got here only when she began prepping looks to wear for her own nuptials. “There have been so many styles we desired to experiment with throughout the method,” she added. “It was so hard to decide on which of them to wear.”

Ultimately, she opted for a dress from her mainline for the civil ceremony, which she layered over a bridal suit with ruffle trim. For her formal ceremony, which took place in Italy last month, the designer again selected from the gathering, adding pearl drops to the back of the Isabella dress with puff sleeves and a basque waist inspired by one her mother’s designs from the ’80s.

“I believe it’s becoming an increasing number of vital for brides to indicate their personality through their bridal looks, so we desired to offer a variety of pieces that they might really make their very own,” Vermeulen said.

Along with her signature silk, Hai bridal also incorporates lace and sequins on two shift dresses. And keeping with the brand’s roots in accessories, the gathering features rosette embroidered gloves and a two-tier veil.

Prices range from $90 to $1,400.