Hailey Bieber is filling out Rhode’s C-suite.

The founder, chairwoman and artistic director of Rhode has hired Nick Vlahos as chief executive officer, effective immediately.

“Nick has a proven track record of growing firms and his expertise in innovation, distribution, global expansion and team development are going to be instrumental as we proceed on to our next chapter of accelerated growth,” Bieber said in a press release.

Vlahos was most recently CEO on the Honest Co., Jessica Alba’s brand, a tenure that culminated in an initial public offering that valued the business at $2.1 billion. Prior to that, he worked on the Clorox Company as chief operating officer. His hire comes after the promotion of Lauren Ratner, who was recently promoted to president and chief brand officer.

“In lower than two years, Rhode has been disrupting the complete category by delivering outstanding product performance, while developing forward-leaning brand content that captures consumer imagination. The team has built an incredible foundation and I stay up for helping bring Hailey’s vision to life,” Vlahos said in a press release.

Beauty’s C-suites have seen a reshuffling across categories. As reported, a handful of latest CEOs have been named to brands of all sizes because of this of the rapidly evolving beauty market. Amongst those are Beautycounter founder Gregg Renfrew’s return to that brand, Savannah Sachs’ appointment at Eighth Day and Amanda Baldwin’s helming of Olaplex, amongst many others.

Rhode can be still on the expansion path. After a bevvy of latest category expansions — including lip color, an essence and a cleanser — along with buzzy collaborations, it has also expanded into the U.K. and choose markets within the E.U.