Hailey Bieber’s Rhode is making its next move.

On June 15 — the one-year anniversary of the skincare brand’s founding — Rhode will introduce its Glazing Milk, a $29 facial essence made with ceramides, magnesium, zinc and copper, meant to spice up hydration and support healthy skin barrier function.

The discharge marks Rhode’s first recent product launch because the direct-to-consumer brand debuted last June with five stock keeping units: A serum, a moisturizer and a lip treatment in three flavors, all priced under $30.

On the WWD Beauty CEO Summit in May, Bieber described Rhode’s product line as “something that felt prefer it was this line of only essentials,” adding the her goal has been to create a product range so resonant that it will “stand by itself for those who took [her] out of it.”

While the brand declined to comment on sales expectations for the brand new product launch, industry sources estimate Glazing Milk could do $10 million in retail sales during its first 12 months available on the market.

Last month, Rhode entered the U.K. for the primary time, with chief executive officer Melanie Bender (formerly the president of Versed) hinting that a possible foray into India could come next.

In an increasingly crowded — and cyclical — celebrity beauty space, Rhode has managed to sustain regular momentum during its first 12 months, with the brand reporting it crossed the eight-figure sales threshold inside six months, across 11 days of selling.

Said Bender on the Beauty CEO Summit: “There’s a number of skepticism [about celebrity beauty brands], so I do think there’s a really high hurdle to clear by way of product efficacy, by way of driving impact, by way of having an identity and a reason for being that features the founder, but transcends them.”