Bespoke hair care brand Prose is expanding its domain.

Today, the Brooklyn, Latest York-based brand enters skincare with three customizable products — a cleanser, serum and moisturizer — ranging in price from $29 to $64 and available in greater than 15 million AI-powered formula combos.

“We definitely aren’t trying to be a category-specific brand. We wish to be that beauty destination where you’ll be able to shop for every part you would like in a single place,” said Megan Streeter, adding that the brand’s chief scientific officer, Marie Mignon, spearheaded R&D for the road alongside a team of dermatologists, toxicologists and aestheticians for greater than two years.

“Hair care is a large market, and skincare is even greater; it’s untapped territory, it’s latest customers — it’s people we will bring into the fold and deliver a really unique experience for,” Streeter said.

Along with its existing hair consultation, Prose now offers a web based skin consultation which assesses greater than 80 lifestyle aspects including a user’s skin type, food regimen, stress and environment in an effort to determine suitable product pairings.

“We’re addressing multiple concerns inside each cleanser, serum, moisturizer,” Streeter said of the made-to-order range, noting consumers are capable of reformulate their products as their skin concerns change.

“We will evolve with you; there’s flexibility by way of how our products may be leveraged.”

Though Prose didn’t specify sales expectations for the launch, industry sources estimate the brand’s debut skincare collection could do between $2 million to $3 million in sales during its first yr in the marketplace.

“Those first three [skin care] steps are our primary focus, but we would like to proceed to construct upon the core range with natural extensions that you just see inside skincare lines — there’s supplements, eye creams, different serums,” Streeter said.

International expansion and further category forays may be on the menu for the direct-to-consumer brand, which has shipped greater than 10 million unique products up to now and is predicted to pass the $140 million mark in sales this yr.

“We entered Canada last yr, and we all know there’s a request internationally, in order that might be a continued area of focus for the brand,” Streeter said. “We’ll proceed so as to add latest categories — I don’t wish to say quite yet what those are — but you’ll be able to imagine where the sweetness industry is.”