LONDON — Some fashion designers are synonymous with their hair — take Karl Lagerfeld and his signature white ponytail; Zandra Rhodes’ fuchsia pink bob, and Harris Reed, who together with his long, auburn mermaid locks has joined Dyson as an envoy across wearables, beauty and residential.

To have fun the partnership, the designer has featured in a series of campaign photos wearing the Dyson Zone headphones.

“Anyone who knows me knows that I actually have been an enormous advocate for the Dyson hair tools and I take advantage of the Dyson Airwrap to style my very own hair most days. Dyson’s commitment to innovation and developing cutting-edge hair technology has real synergy with my very own passion for pushing creative boundaries in fashion,” said Reed.

“But this collaboration shouldn’t be nearly fashion, it’s about redefining how we experience sound and elegance. Like how my Airwrap has turn out to be integrated into my every day routine, the Dyson Zone headphones have turn out to be an extension of my creative process after I am within the studio designing a set,” he added.

The British American designer is on the helm of French fashion house Nina Ricci, in addition to designing under his own label.

For the past two seasons Reed has staged his shows for his own brand on the Tate Modern.

“It’s a little bit of a dream. It was the primary museum I went to after I moved to London eight years ago and I’ve at all times had a deep fantasy of it,” Reed told WWD in an interview earlier this 12 months.